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	<title>Mohit Sewak &#187; Marketing</title>
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	<description>Gold Medalist (Marketing), Silver Medalist (Finance), Silver Medalist (PGPM)</description>
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		<title>Perception Mapping of Indian Car Industry</title>
		<link>http://mohit.sewak.in/marketing/branding/perception-mapping-of-indian-car-industry/</link>
		<comments>http://mohit.sewak.in/marketing/branding/perception-mapping-of-indian-car-industry/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 16:15:36 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Correspondence Analysis]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Primary Research]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[2 Dimension Mapping]]></category>
		<category><![CDATA[After Sales Service]]></category>
		<category><![CDATA[Attribute Mapping]]></category>
		<category><![CDATA[Brand Mapping]]></category>
		<category><![CDATA[Brand Perception]]></category>
		<category><![CDATA[Car Comfort]]></category>
		<category><![CDATA[Car Mileage]]></category>
		<category><![CDATA[Car Safety]]></category>
		<category><![CDATA[Consumer Perception]]></category>
		<category><![CDATA[Dimension Reduction]]></category>
		<category><![CDATA[FORD]]></category>
		<category><![CDATA[hyundai]]></category>
		<category><![CDATA[India Car Industry]]></category>
		<category><![CDATA[maruti]]></category>
		<category><![CDATA[Multiple Correspondence Analysis]]></category>
		<category><![CDATA[Perceptio Mapping]]></category>
		<category><![CDATA[SPSS]]></category>
		<category><![CDATA[TATA]]></category>

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		<description><![CDATA[.
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The Changing Consumer Perception
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India is poised to become a major Auto hub in the near future. Indian car industry is changing rapidly, so is the mindset of Indian Consumers. We, at the Great Lakes Institute of Management, took an initiative to find out that whether the changing ground realities have also changed the India Auto Consumer&#8217;s mindset vis-a-vis [...]]]></description>
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		<title>Factors affecting Impulse Buying in a Retail Store</title>
		<link>http://mohit.sewak.in/marketing/consumer-behavior/factors-affecting-impulse-buying-in-a-retail-store/</link>
		<comments>http://mohit.sewak.in/marketing/consumer-behavior/factors-affecting-impulse-buying-in-a-retail-store/#comments</comments>
		<pubDate>Sun, 03 Jan 2010 06:19:39 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[amount of time spent in the store]]></category>
		<category><![CDATA[and Customer Activities on In-Store Decision Making]]></category>
		<category><![CDATA[Customer Characteristics]]></category>
		<category><![CDATA[effect of display]]></category>
		<category><![CDATA[Factors affecting Impulse Buying in a Retail Store]]></category>
		<category><![CDATA[factors like use of shopping coupon]]></category>
		<category><![CDATA[gender of the consumer]]></category>
		<category><![CDATA[greater shopping frequency]]></category>
		<category><![CDATA[hedonic category]]></category>
		<category><![CDATA[hedonicity]]></category>
		<category><![CDATA[household size]]></category>
		<category><![CDATA[Impulse Buying]]></category>
		<category><![CDATA[Impulse Purchase]]></category>
		<category><![CDATA[impulse shopping]]></category>
		<category><![CDATA[inter purchase cycle and category Hedonicity]]></category>
		<category><![CDATA[J. Jeffrey Inman]]></category>
		<category><![CDATA[negative interaction between display and category hedonicity]]></category>
		<category><![CDATA[number of aisles being shopped at]]></category>
		<category><![CDATA[paying by check or by credit card instead of cash increases the unplanned behavior of the consumer]]></category>
		<category><![CDATA[POPAI]]></category>
		<category><![CDATA[POPAI data set]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Rosellina Ferraro]]></category>
		<category><![CDATA[Russell S. Winer]]></category>
		<category><![CDATA[store familiarity]]></category>
		<category><![CDATA[The Interplay Among Category Characteristics]]></category>
		<category><![CDATA[Unplanned Buying]]></category>
		<category><![CDATA[unplanned shopping tendency]]></category>
		<category><![CDATA[use of list]]></category>

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		<description><![CDATA[
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Factors affecting Impulse Buying in a Retail Store
 



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The article “The Interplay Among Category Characteristics, Customer Characteristics, and Customer Activities on In-Store Decision Making” by J. Jeffrey Inman, Russell S. Winer, &#38; Rosellina Ferraro, gives some intuitive insights about the effect of various factors on the unplanned behavior of the consumer.
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It proves that where factors [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>Welcome!</title>
		<link>http://mohit.sewak.in/marketing/hello-world/</link>
		<comments>http://mohit.sewak.in/marketing/hello-world/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 05:59:34 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[Follow me On :-

]]></description>
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		<slash:comments>1</slash:comments>
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