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	<title>Mohit Sewak &#187; CRM</title>
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	<link>http://mohit.sewak.in</link>
	<description>Gold Medalist (Marketing), Silver Medalist (Finance), Silver Medalist (PGPM)</description>
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		<title>The Precious Word of Mouth</title>
		<link>http://mohit.sewak.in/research/research-review/word-of-mouth/</link>
		<comments>http://mohit.sewak.in/research/research-review/word-of-mouth/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 18:56:18 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[CRM]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research Review]]></category>
		<category><![CDATA[Advocate]]></category>
		<category><![CDATA[Affluent]]></category>
		<category><![CDATA[Champion]]></category>
		<category><![CDATA[CLV]]></category>
		<category><![CDATA[CRV]]></category>
		<category><![CDATA[Customer Lifetime Value]]></category>
		<category><![CDATA[Customer Referral Value]]></category>
		<category><![CDATA[Miser]]></category>
		<category><![CDATA[recommendations]]></category>
		<category><![CDATA[referrals]]></category>
		<category><![CDATA[word of mouth]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=716</guid>
		<description><![CDATA[.
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How valuable is the word of mouth?
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&#8212;- By Kumar, Peterson and Leone &#8212;-

 
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The article &#8220;How valuable is the word of mouth?&#8221;, by Kumar, Peterson and Leone, talks about identifying the customers who bring in the most referrals., and then capitalize on that knowledge. It highlights the following points: -
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1. What your customers feel about [...]]]></description>
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		<title>Disadvantages of CRM</title>
		<link>http://mohit.sewak.in/marketing/crm/crm-disadvantages/</link>
		<comments>http://mohit.sewak.in/marketing/crm/crm-disadvantages/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 18:25:00 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[CRM]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Disadvantages]]></category>
		<category><![CDATA[lack of formalization]]></category>
		<category><![CDATA[management information systems]]></category>
		<category><![CDATA[populating a database]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=640</guid>
		<description><![CDATA[.
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There has been considerable hype on CRM solutions, the productivity, the information, the improved customer relationships, you name it. But everything has its flaws, and the seemingly perfect philosophy has its own too, both psychologically and financially.
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Difficult to work with,      complex, needs extra training to work with
It is hard and [...]]]></description>
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		<item>
		<title>Will The CRM Competitive Advantage Fail with its commoditization?</title>
		<link>http://mohit.sewak.in/marketing/crm/crm-failing-advantage/</link>
		<comments>http://mohit.sewak.in/marketing/crm/crm-failing-advantage/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 06:03:26 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[CRM]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Commoditization]]></category>
		<category><![CDATA[Competitive Advenatage]]></category>
		<category><![CDATA[Dominos]]></category>
		<category><![CDATA[Perceived Value of CRM]]></category>
		<category><![CDATA[Pizza Hut]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=607</guid>
		<description><![CDATA[.
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Does the value that customers perceive in CRM disappear if all firms in an industry offer CRM?
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The aim of CRM is to gain insights into the customer behaviour and offer customized offerings so that the customer perceives more value in your offerings vis-à-vis that offered by your competitors. In a given sector, all companies differ [...]]]></description>
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		<item>
		<title>Making Customers Reciprocate CRM</title>
		<link>http://mohit.sewak.in/marketing/crm/reciprocate-crm/</link>
		<comments>http://mohit.sewak.in/marketing/crm/reciprocate-crm/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 05:33:02 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[CRM]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[firms also need to establish a reputation for trust worthiness with the customer]]></category>
		<category><![CDATA[firms find themselves better equipped to develop one-to-one marketing offers and product benefits. The result of long-term relationships is better quality and lower costs.  To make the customers care ]]></category>
		<category><![CDATA[get more involved with customers and enhance their efforts to create more value for the customer. Customers are benefitted in the form of improved products. In a long term relationship]]></category>
		<category><![CDATA[help the customer succeed]]></category>
		<category><![CDATA[know customers current and future needs]]></category>
		<category><![CDATA[knowledge of customer]]></category>
		<category><![CDATA[long-term relationships]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=600</guid>
		<description><![CDATA[.
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What can firms do to increase the degree to which customers care about long-term relationships?
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 All businesses, irrespective of size, need customers for success. Attracting customers and retaining them for a long time is a biggest challenge that any company faces, however once it is accomplished there is no turning back. A satisfied long-term customer [...]]]></description>
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		<title>CRM &#8211; A passing FAD or a Permanent Revolution</title>
		<link>http://mohit.sewak.in/marketing/crm/crm-fad-or-revolution/</link>
		<comments>http://mohit.sewak.in/marketing/crm/crm-fad-or-revolution/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 18:24:03 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[CRM]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[A passing FAD or a Permanent Revolution]]></category>
		<category><![CDATA[CRM a Time Proven Age Old Concept]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=564</guid>
		<description><![CDATA[.
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CRM a passing fad or a powerful concept here to stay
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 Customer Relationship Management (CRM) is a concept to identify the life time net worth of a customer so as to ensure that the right amount of investment goes into gaining the right amount of customer information to offer and serve the right customer in [...]]]></description>
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