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	<title>Mohit Sewak &#187; Research Review</title>
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	<link>http://mohit.sewak.in</link>
	<description>Gold Medalist (Marketing), Silver Medalist (Finance), Silver Medalist (PGPM)</description>
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		<title>Marketing Research &#8211; The Japanese Way</title>
		<link>http://mohit.sewak.in/marketing/mr-the-japanese-way/</link>
		<comments>http://mohit.sewak.in/marketing/mr-the-japanese-way/#comments</comments>
		<pubDate>Sat, 19 Dec 2009 18:52:47 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research Review]]></category>
		<category><![CDATA["one step at a time" management style]]></category>
		<category><![CDATA[Canon]]></category>
		<category><![CDATA[consensus based decision making and reliance on intuitive judgment]]></category>
		<category><![CDATA[Generalist managers]]></category>
		<category><![CDATA[Hard data gathering]]></category>
		<category><![CDATA[Honda]]></category>
		<category><![CDATA[Kao Corp.]]></category>
		<category><![CDATA[management the Japanese Way]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[Marketing Research - The Japanese Way]]></category>
		<category><![CDATA[Monitoring Channels]]></category>
		<category><![CDATA[one step at a time]]></category>
		<category><![CDATA[P&G]]></category>
		<category><![CDATA[Soft data gathering]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[Strong Vertical Integration]]></category>
		<category><![CDATA[The Japanese Way]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=1074</guid>
		<description><![CDATA[.
.
.

Marketing Research &#8211; The Japanese Way
..
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Japanese also want accurate information about their markets like US and European competitors do. However, they do not blindly rely on market research. They put much more faith in information that they directly get from wholesalers and retailers in the distribution channel.
.
.

Japanese style MR (Marketing Research) relies heavily upon: -
.
.
1. [...]]]></description>
		<wfw:commentRss>http://mohit.sewak.in/marketing/mr-the-japanese-way/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mobile Marketing: The Adidas Case Study</title>
		<link>http://mohit.sewak.in/marketing/branding/mobile-marketing-adidas/</link>
		<comments>http://mohit.sewak.in/marketing/branding/mobile-marketing-adidas/#comments</comments>
		<pubDate>Sat, 19 Dec 2009 18:27:00 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research Review]]></category>
		<category><![CDATA[Strategic Marketing]]></category>
		<category><![CDATA[Addressing Privacy Concerns]]></category>
		<category><![CDATA[Adidas]]></category>
		<category><![CDATA[Adidas’ annual advertising and promotional spending is $900 million]]></category>
		<category><![CDATA[Aligning Value-Chain Partners]]></category>
		<category><![CDATA[Developing Mobile-Specific Metrics]]></category>
		<category><![CDATA[Exploiting the Capabilities of Mobile Marketing]]></category>
		<category><![CDATA[Integrating the Mobile Platform With Other Media]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[Nike's annual advertising and promotional spending is $1.4 billion]]></category>
		<category><![CDATA[The Adidas Case Study]]></category>
		<category><![CDATA[Using Universal Appeals to Tap Into Global Markets]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=1068</guid>
		<description><![CDATA[.
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Mobile Marketing: The Adidas Case Study
..
.

As Adidas cannot spend as much as Nike on marketing communications (Adidas’ annual advertising and  promotional spending is $900 million only, compared with $1.4 billion for Nike), it has adopted more innovative, yet cost-effective, ways of reaching consumers, such as through mobile marketing.
.
Between June and November 2004, some researchers held [...]]]></description>
		<wfw:commentRss>http://mohit.sewak.in/marketing/branding/mobile-marketing-adidas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Role of Mobile Marketing in Branding</title>
		<link>http://mohit.sewak.in/marketing/branding/mobile-marketing-branding/</link>
		<comments>http://mohit.sewak.in/marketing/branding/mobile-marketing-branding/#comments</comments>
		<pubDate>Sat, 19 Dec 2009 18:13:49 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research Review]]></category>
		<category><![CDATA[Strategic Marketing]]></category>
		<category><![CDATA[Adidas]]></category>
		<category><![CDATA[digital posters]]></category>
		<category><![CDATA[Foster top-of-mind awareness and attitude formation]]></category>
		<category><![CDATA[Increase Consumer Involvement and Interaction]]></category>
		<category><![CDATA[Influence Consumer Response and Activation]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[Mobile Marketing in Branding]]></category>
		<category><![CDATA[radio-frequency identification tags]]></category>
		<category><![CDATA[ring tones]]></category>
		<category><![CDATA[Role of Mobile Marketing in Branding]]></category>
		<category><![CDATA[song clips]]></category>
		<category><![CDATA[The Future of Mobile Marketing]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=1067</guid>
		<description><![CDATA[.
.
.

The Role of Mobile Marketing in Branding
..
.

Mobile marketing enable brands to achieve three objectives:
.
1. Foster top-of-mind awareness and attitude formation: -
.
In the music industry, recording labels and artists are employing mobile marketing to launch new albums. For example, the band New Order, which is attempting a comeback after several hit songs in the 1980s, is [...]]]></description>
		<wfw:commentRss>http://mohit.sewak.in/marketing/branding/mobile-marketing-branding/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Coming Era of Brand in the Hand Marketing</title>
		<link>http://mohit.sewak.in/marketing/branding/brand-in-the-hand-marketing/</link>
		<comments>http://mohit.sewak.in/marketing/branding/brand-in-the-hand-marketing/#comments</comments>
		<pubDate>Sat, 19 Dec 2009 18:01:11 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Research Review]]></category>
		<category><![CDATA[Strategic Marketing]]></category>
		<category><![CDATA[Adidas]]></category>
		<category><![CDATA[apeopleications]]></category>
		<category><![CDATA[Brand in the Hand]]></category>
		<category><![CDATA[Brand in the Hand Marketing]]></category>
		<category><![CDATA[Chicago Cubs]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[hand-held device]]></category>
		<category><![CDATA[lean-back]]></category>
		<category><![CDATA[lean-forward]]></category>
		<category><![CDATA[McDonald’s]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[MTV]]></category>
		<category><![CDATA[MTV Networks Co.]]></category>
		<category><![CDATA[MTV’s 2005 Video Music Awards]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Sony Pictures]]></category>
		<category><![CDATA[Traditional media]]></category>
		<category><![CDATA[Virgin Mobile Telecoms Ltd.]]></category>
		<category><![CDATA[Volvo]]></category>
		<category><![CDATA[Wrigley Field]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=1063</guid>
		<description><![CDATA[.
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.

The Coming Era of Brand in the Hand Marketing
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.
.
The combination of the Internet and hand-held mobile devices is making possible a whole new array of marketing apeopleications and offerings. This is called  “brand in the hand”.
.
The potential for branding and marketing communications to be delivered to people in their hands while they are shopping, watching [...]]]></description>
		<wfw:commentRss>http://mohit.sewak.in/marketing/branding/brand-in-the-hand-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Socially Responsible Strategies for Reaching the Bottom of the Pyramid</title>
		<link>http://mohit.sewak.in/csr/responsible-distribution-bop/</link>
		<comments>http://mohit.sewak.in/csr/responsible-distribution-bop/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 16:33:56 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Base Of the Pyramid]]></category>
		<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Research Review]]></category>
		<category><![CDATA[Base of the Pyramid]]></category>
		<category><![CDATA[BOP Entrepreneurs]]></category>
		<category><![CDATA[BOTTOM OF THE PYRAMID]]></category>
		<category><![CDATA[California Management Review]]></category>
		<category><![CDATA[Choupal Saagars]]></category>
		<category><![CDATA[Department of Post]]></category>
		<category><![CDATA[Distribution Challenge]]></category>
		<category><![CDATA[Empower the BOP]]></category>
		<category><![CDATA[Extra Departmental Post Offices]]></category>
		<category><![CDATA[Gramin Sanchar Sewa]]></category>
		<category><![CDATA[Gyan Shala]]></category>
		<category><![CDATA[Indian Postal System]]></category>
		<category><![CDATA[ITC]]></category>
		<category><![CDATA[Leverage Distribution]]></category>
		<category><![CDATA[market-based alternatives]]></category>
		<category><![CDATA[Ratan Tata Trust]]></category>
		<category><![CDATA[Reinventing the distribution channel]]></category>
		<category><![CDATA[Rural Communications Service]]></category>
		<category><![CDATA[Socially Responsible Distribution Strategies]]></category>
		<category><![CDATA[Socially Responsible Strategies]]></category>
		<category><![CDATA[Socially Responsible Strategies for Reaching the Bottom of the Pyramid]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=1030</guid>
		<description><![CDATA[
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.

Socially Responsible Strategies for Reaching the 
.
 Bottom of the Pyramid
.
&#8212; By: Vachani &#38; Smith &#8212;
.
&#8212; Published: California Management Review, February 2008. &#8212;

.
.
.
The article &#8220;Social Responsible Strategies for Reaching the Bottom of the Pyramid&#8221;, by Vachani and Smith, focuses on distribution strategies for reaching the rural poor.
.
Majority of the BOP (Base Of the Pyramid) poses [...]]]></description>
		<wfw:commentRss>http://mohit.sewak.in/csr/responsible-distribution-bop/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Business Basics at the Base of the Pyramid</title>
		<link>http://mohit.sewak.in/csr/business-basics-bop/</link>
		<comments>http://mohit.sewak.in/csr/business-basics-bop/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 16:21:17 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Base Of the Pyramid]]></category>
		<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Micro Finance]]></category>
		<category><![CDATA[Research Review]]></category>
		<category><![CDATA[Adopt a profit oriented approach in order to access commercial capital]]></category>
		<category><![CDATA[and other processes in order to boost capacity]]></category>
		<category><![CDATA[Base of the Pyramid]]></category>
		<category><![CDATA[BOTTOM OF THE PYRAMID]]></category>
		<category><![CDATA[Business Basics]]></category>
		<category><![CDATA[Business Basics at the Base of the Pyramid]]></category>
		<category><![CDATA[MicroFinance Bankers]]></category>
		<category><![CDATA[Rural Finance]]></category>
		<category><![CDATA[Standardize products]]></category>
		<category><![CDATA[training]]></category>
		<category><![CDATA[Use technology to reduce costs and limit errors]]></category>
		<category><![CDATA[Vikram Akula]]></category>
		<category><![CDATA[Women are more likely than men to reinvest profits in the household and to support others in their borrowing group]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=1027</guid>
		<description><![CDATA[
.
.
.
.

Business Basics at the Base of the Pyramid
.
&#8212; Vikram Akula &#8212;
.
.
The article &#8220;Business Basics at the Base of the Pyramid&#8220;, by Vikram Akula, gives beautiful insights about running micro finance businesses successfully from the experience of many successful micro finance firms that he has studied and some Micro Finance Bankers that he has interviewed.
.
His studies [...]]]></description>
		<wfw:commentRss>http://mohit.sewak.in/csr/business-basics-bop/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Making Better Investments at the Base of the Pyramid</title>
		<link>http://mohit.sewak.in/csr/investments-base-of-pyramid/</link>
		<comments>http://mohit.sewak.in/csr/investments-base-of-pyramid/#comments</comments>
		<pubDate>Sun, 13 Dec 2009 17:59:22 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research Review]]></category>
		<category><![CDATA[Base of the Pyramid]]></category>
		<category><![CDATA[BoP]]></category>
		<category><![CDATA[BoP Impact Assessment Framework]]></category>
		<category><![CDATA[BOTTOM OF THE PYRAMID]]></category>
		<category><![CDATA[Du Pont’s]]></category>
		<category><![CDATA[Du Pont’s Pioneer Hi Breed International]]></category>
		<category><![CDATA[Hi Breed International]]></category>
		<category><![CDATA[Making Better Investments at the Base of the Pyramid]]></category>
		<category><![CDATA[PEACE]]></category>
		<category><![CDATA[Vision Spring]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=1001</guid>
		<description><![CDATA[
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Making Better Investments at the 
.
Base of the Pyramid
.
(Case on Vision Spring, a venture providing vision care to poor)
.
&#8211;– By: &#8211; Ted London &#8212;
.
.
The article &#8220;Making Better Investments at the Base of the Pyramid&#8220;, by Ted London, illustrates with example, how better investments can be made at the Bottom/ Base of the Pyramid (BoP), and [...]]]></description>
		<wfw:commentRss>http://mohit.sewak.in/csr/investments-base-of-pyramid/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Relationships Among Brands, Consumers, and Resellers</title>
		<link>http://mohit.sewak.in/marketing/retail-management/brands-consumers-resellers/</link>
		<comments>http://mohit.sewak.in/marketing/retail-management/brands-consumers-resellers/#comments</comments>
		<pubDate>Sun, 13 Dec 2009 17:32:44 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research Review]]></category>
		<category><![CDATA[Retail Management]]></category>
		<category><![CDATA["push" (personal selling)]]></category>
		<category><![CDATA[and Resellers]]></category>
		<category><![CDATA[brand marketing strategy]]></category>
		<category><![CDATA[consumer buying motivations]]></category>
		<category><![CDATA[Consumers]]></category>
		<category><![CDATA[Frederick E. Webster]]></category>
		<category><![CDATA[pledge of support]]></category>
		<category><![CDATA[pull]]></category>
		<category><![CDATA[push]]></category>
		<category><![CDATA[push and pull]]></category>
		<category><![CDATA[trade leverage]]></category>
		<category><![CDATA[Understanding The Relationships Among Brands]]></category>
		<category><![CDATA[value to the consumer]]></category>
		<category><![CDATA[“pull" (mass communication)]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=991</guid>
		<description><![CDATA[.

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.
.
Understanding the Relationships Among
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Brands, Consumers, and Resellers 
.
&#8212; By: &#8211; Frederick E. Webster, Jr. &#8212;
.
.
.

The article &#8220;Understanding the Relationships Among Brands, Consumers, and Resellers&#8220;, by Frederick E. Webster, Jr., says that the retailers keep some of this surplus for themselves and pass some onto their end user customers. In sum, retailers and consumers gain, while [...]]]></description>
		<wfw:commentRss>http://mohit.sewak.in/marketing/retail-management/brands-consumers-resellers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>On the Permanence of Stored Information in the Human Brain</title>
		<link>http://mohit.sewak.in/marketing/consumer-behavior/stored-information-human-brain/</link>
		<comments>http://mohit.sewak.in/marketing/consumer-behavior/stored-information-human-brain/#comments</comments>
		<pubDate>Sun, 13 Dec 2009 17:03:02 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research Review]]></category>
		<category><![CDATA[co-existence along with substitution]]></category>
		<category><![CDATA[Loftus]]></category>
		<category><![CDATA[Loftus and Loftus]]></category>
		<category><![CDATA[On the Permanence of Stored Information in the Human Brain]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=981</guid>
		<description><![CDATA[.
.
On the Permanence of Stored Information
.
 in the Human Brain
.
 &#8212; By: &#8211; Loftus and Loftus &#8212;
.
.
.
The article &#8220;On the Permanence of Stored Information in the Human Brain&#8220;, by Loftus and Loftus, is very useful in assessing in how to assure consumers retain top-of-mind awareness for a particular brand.
.
.
 
Article details:
Many people believe that information [...]]]></description>
		<wfw:commentRss>http://mohit.sewak.in/marketing/consumer-behavior/stored-information-human-brain/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Mismanagement of Customer Loyalty</title>
		<link>http://mohit.sewak.in/marketing/crm/mismanaged-customer-loyalty/</link>
		<comments>http://mohit.sewak.in/marketing/crm/mismanaged-customer-loyalty/#comments</comments>
		<pubDate>Sun, 13 Dec 2009 15:19:09 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[CRM]]></category>
		<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research Review]]></category>
		<category><![CDATA[Butterflies]]></category>
		<category><![CDATA[Choosing a Loyalty Strategy]]></category>
		<category><![CDATA[Enjoying Enjoying Butterflies]]></category>
		<category><![CDATA[Frequency]]></category>
		<category><![CDATA[From Measurement to Management]]></category>
		<category><![CDATA[HBR]]></category>
		<category><![CDATA[It costs less to serve loyal customers]]></category>
		<category><![CDATA[July 2002]]></category>
		<category><![CDATA[Knowing When to Lose a Customer]]></category>
		<category><![CDATA[Loyal customers market the company]]></category>
		<category><![CDATA[Loyal customers pay higher prices for the same bundle of goods]]></category>
		<category><![CDATA[Monetary Value Analysis]]></category>
		<category><![CDATA[Recency]]></category>
		<category><![CDATA[RFM]]></category>
		<category><![CDATA[share of the wallet]]></category>
		<category><![CDATA[Smoothing Barnacles]]></category>
		<category><![CDATA[The Mismanagement of Customer Loyalty]]></category>
		<category><![CDATA[True Believers]]></category>
		<category><![CDATA[Turning True Friends into True Believers]]></category>
		<category><![CDATA[V. Kumar]]></category>
		<category><![CDATA[wallet size]]></category>
		<category><![CDATA[Werner Reinartz]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=969</guid>
		<description><![CDATA[.
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The Mismanagement of Customer Loyalty
.
&#8212; By: -  Werner Reinartz and V. Kumar &#8212;
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In the article &#8220;Mismanagement of Customer Loyalty&#8220;, by Werner Reinartz and V. Kumar (HBR, July 2002), a U.S. high-tech corporate service provider was studied. After running a CRM scheme for five years, the company was able to determine the profitability of each of [...]]]></description>
		<wfw:commentRss>http://mohit.sewak.in/marketing/crm/mismanaged-customer-loyalty/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Subcultures of Consumption</title>
		<link>http://mohit.sewak.in/marketing/subcultures-of-consumption/</link>
		<comments>http://mohit.sewak.in/marketing/subcultures-of-consumption/#comments</comments>
		<pubDate>Sun, 13 Dec 2009 14:30:51 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research Review]]></category>
		<category><![CDATA[Barrier to entry]]></category>
		<category><![CDATA[Core Values]]></category>
		<category><![CDATA[ethnographic analysis]]></category>
		<category><![CDATA[ethnographic analysis of one subculture of consumption]]></category>
		<category><![CDATA[Ethnography]]></category>
		<category><![CDATA[Ethnography of the New Bikers]]></category>
		<category><![CDATA[Ethos]]></category>
		<category><![CDATA[evolution of motives]]></category>
		<category><![CDATA[experimentation with the biker identity]]></category>
		<category><![CDATA[Harley-Davidson]]></category>
		<category><![CDATA[Harleydom]]></category>
		<category><![CDATA[HDSC]]></category>
		<category><![CDATA[hierarchical social structure]]></category>
		<category><![CDATA[Hierarchy within structure]]></category>
		<category><![CDATA[identification and conformity]]></category>
		<category><![CDATA[idiocultures]]></category>
		<category><![CDATA[James H. Mcalexander]]></category>
		<category><![CDATA[John W. Schouten]]></category>
		<category><![CDATA[Little League baseball teams]]></category>
		<category><![CDATA[Machismo]]></category>
		<category><![CDATA[mastery and internalization]]></category>
		<category><![CDATA[methodological considerations]]></category>
		<category><![CDATA[New Bikers]]></category>
		<category><![CDATA[Personal Freedom]]></category>
		<category><![CDATA[Real Men Wear Black]]></category>
		<category><![CDATA[rituals]]></category>
		<category><![CDATA[shared beliefs and values]]></category>
		<category><![CDATA[Subculture]]></category>
		<category><![CDATA[Subcultures of consumption]]></category>
		<category><![CDATA[symbolic expression]]></category>
		<category><![CDATA[Transformation of Self]]></category>
		<category><![CDATA[unique ethos]]></category>
		<category><![CDATA[unique jargons]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=956</guid>
		<description><![CDATA[.
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Subcultures of Consumption
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Ethnography of the New Bikers
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&#8212; By: -  John W. Schouten, James H. Mcalexander &#8212;
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The article &#8220;Subcultures of Consumption&#8220;, by John W. Schouten, James H. Mcalexander, says that the subculture of consumption  is a distinctive subgroup of society that self-selects on the basis of a shared commitment to a particular product class, brand, or [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Positive Consumer Contagion</title>
		<link>http://mohit.sewak.in/research/research-review/positive-contagion/</link>
		<comments>http://mohit.sewak.in/research/research-review/positive-contagion/#comments</comments>
		<pubDate>Sun, 13 Dec 2009 14:00:43 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Research Review]]></category>
		<category><![CDATA[ANDREA C.MORALES]]></category>
		<category><![CDATA[Consumer Contagion]]></category>
		<category><![CDATA[Contagion]]></category>
		<category><![CDATA[DARREN W.DAHL]]></category>
		<category><![CDATA[highly attractive]]></category>
		<category><![CDATA[JENNIFERJ ARGO]]></category>
		<category><![CDATA[Mooy and Robben]]></category>
		<category><![CDATA[opposite sex]]></category>
		<category><![CDATA[Positive Consumer Contagion]]></category>
		<category><![CDATA[Responses to Attractive Others]]></category>
		<category><![CDATA[Responses to Attractive Others in a Retail Context]]></category>
		<category><![CDATA[retail context]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=947</guid>
		<description><![CDATA[.

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Positive Consumer Contagion
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Responses to Attractive Others in a Retail Context
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&#8212; By: &#8211; JENNIFERJ ARGO, DARREN W.DAHL, and ANDREA C.MORALES &#8212;
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The research &#8220;Positive Consumer Contagion&#8221; by Jenniferj Argo, Darren W.Dahl, And Andrea C.Morales, examines the impact of attractiveness on consumers during a consumption experience. Specifically, it examines the effects of an attractive social influence in the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Affective and Cognitive Factors in preferences</title>
		<link>http://mohit.sewak.in/marketing/consumer-behavior/factors-of-preferences/</link>
		<comments>http://mohit.sewak.in/marketing/consumer-behavior/factors-of-preferences/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 16:55:27 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research Review]]></category>
		<category><![CDATA[Affective]]></category>
		<category><![CDATA[Cognitive]]></category>
		<category><![CDATA[Factors in preferences]]></category>
		<category><![CDATA[The headphone experiment]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=763</guid>
		<description><![CDATA[.
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Affective and Cognitive Factors in preferences
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 &#8212; Robert Zajonc and Hazel Markus &#8212;
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Food preferences changes from place to place. Humans by birth don’t like chilli pepper. But in the case of Mexicans, they like chilli pepper once they mature. If it is possible to change an innate aversion to something like chili pepper, [...]]]></description>
		<wfw:commentRss>http://mohit.sewak.in/marketing/consumer-behavior/factors-of-preferences/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Socially Responsible Distribution</title>
		<link>http://mohit.sewak.in/csr/responsible-distribution/</link>
		<comments>http://mohit.sewak.in/csr/responsible-distribution/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 14:59:14 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Research Review]]></category>
		<category><![CDATA[BOTTOM OF THE PYRAMID]]></category>
		<category><![CDATA[Department of Posts]]></category>
		<category><![CDATA[Distribution]]></category>
		<category><![CDATA[DISTRIBUTION STRATEGIES]]></category>
		<category><![CDATA[Gyan Shala]]></category>
		<category><![CDATA[Infrastructure Gap]]></category>
		<category><![CDATA[ITC Limited]]></category>
		<category><![CDATA[Layered]]></category>
		<category><![CDATA[Socially Responsible Distribution]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=754</guid>
		<description><![CDATA[.
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Socially Responsible Distribution 
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DISTRIBUTION STRATEGIES FOR REACHING THE BOTTOM OF THE PYRAMID
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&#8212; Sushil Vachani &#38; Craig Smith &#8212;

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The article &#8220;Socially Responsible Distribution: DISTRIBUTION STRATEGIES FOR REACHING THE BOTTOM OF THE PYRAMID&#8221;, by Sushil Vachani &#38; Craig Smith, says that inadequate attention has been given to the specific strategies and business models for effectively [...]]]></description>
		<wfw:commentRss>http://mohit.sewak.in/csr/responsible-distribution/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Better Advertising Planning Grid</title>
		<link>http://mohit.sewak.in/marketing/branding/advertising-planning-grid/</link>
		<comments>http://mohit.sewak.in/marketing/branding/advertising-planning-grid/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 14:45:25 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research Review]]></category>
		<category><![CDATA[Advertising Planning Grid]]></category>
		<category><![CDATA[Brand Attitude]]></category>
		<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[FCB grid]]></category>
		<category><![CDATA[involvement dimension of Attitude]]></category>
		<category><![CDATA[Rossiter-Percy Grid]]></category>
		<category><![CDATA[think-feel]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=746</guid>
		<description><![CDATA[.
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Better Advertising Planning Grid
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&#8212; John Rossiter, Larry Percy &#8212;

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The article &#8220;Better Advertising Planning Grid&#8221;, by John Rossiter, and Larry Percy, says that the manager now needs a more comprehensive model which accounts for the major differences in how ads work depending on the advertising situation. Purpose in this article is to present and discuss a [...]]]></description>
		<wfw:commentRss>http://mohit.sewak.in/marketing/branding/advertising-planning-grid/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Quest for Customer Focus</title>
		<link>http://mohit.sewak.in/research/research-review/the-quest-for-customer-focus/</link>
		<comments>http://mohit.sewak.in/research/research-review/the-quest-for-customer-focus/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 09:58:20 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research Review]]></category>
		<category><![CDATA[Communal Coordination]]></category>
		<category><![CDATA[Continental Airlines]]></category>
		<category><![CDATA[Customer Focus]]></category>
		<category><![CDATA[Harvard Business Review]]></category>
		<category><![CDATA[Integral Coordination]]></category>
		<category><![CDATA[RBC]]></category>
		<category><![CDATA[Royal Bank of Canada]]></category>
		<category><![CDATA[Serial Coordination]]></category>
		<category><![CDATA[Symbiotic Coordination]]></category>
		<category><![CDATA[The Quest]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=743</guid>
		<description><![CDATA[.
The Quest for Customer Focus
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&#8212; Ranjay Gulati, James B. Oldroyd (Harvard Business Review, April 2005) &#8212;

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Getting closer to customers is not just a matter of installing a better CRM system or of finding a more effective way to measure and increase customer satisfaction levels. Tools and technology are important. But they&#8217;re not enough.
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Example of Continental [...]]]></description>
		<wfw:commentRss>http://mohit.sewak.in/research/research-review/the-quest-for-customer-focus/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When Customers Get Clever</title>
		<link>http://mohit.sewak.in/research/research-review/clever-customers/</link>
		<comments>http://mohit.sewak.in/research/research-review/clever-customers/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 09:39:05 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research Review]]></category>
		<category><![CDATA[Clever customer]]></category>
		<category><![CDATA[Creative Customers]]></category>
		<category><![CDATA[Lead users]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=739</guid>
		<description><![CDATA[.
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When Customers Get Clever&#8230;
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&#8212; Pierre R. Berthona, Leyland F. Pittb, Ian McCarthyb, Steven M. Kates &#8212;

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Companies have always been on their toes dealing with clever customers. There are different strategies how to best use these clever customers to enhance the value of the brand, but before understanding these strategies, we have to understand the different [...]]]></description>
		<wfw:commentRss>http://mohit.sewak.in/research/research-review/clever-customers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hybrid Messages: Beyond Advertising and Publicity</title>
		<link>http://mohit.sewak.in/research/research-review/hybrid-messages/</link>
		<comments>http://mohit.sewak.in/research/research-review/hybrid-messages/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 09:06:33 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research Review]]></category>
		<category><![CDATA[Attribution theory]]></category>
		<category><![CDATA[Beyond Advertising and Publicity]]></category>
		<category><![CDATA[Classical conditioning]]></category>
		<category><![CDATA[Emergent Hybrids]]></category>
		<category><![CDATA[Established hybrids]]></category>
		<category><![CDATA[Hybrid Messages]]></category>
		<category><![CDATA[Modeling]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Product placement]]></category>
		<category><![CDATA[Program length commercial]]></category>
		<category><![CDATA[Program tie-in]]></category>
		<category><![CDATA[Public Policy Issues]]></category>
		<category><![CDATA[Recall]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=731</guid>
		<description><![CDATA[.
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Beyond Advertising and Publicity:  Hybrid Messages and Public Policy Issues
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&#8212; Dr. Siva K. Balasubramanian &#8212;

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The article &#8220;Beyond Advertising and Publicity&#8221; by Dr. Siva K. Balasubramanian (Assosciate Professor of Marketing, Southern Illinois University; Professor of Consumer Behavior, Great Lakes Institute of Management, Chennai), observes that Organizations generally rely on two forms of non-personal communications, namely [...]]]></description>
		<wfw:commentRss>http://mohit.sewak.in/research/research-review/hybrid-messages/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Multichannel Marketing</title>
		<link>http://mohit.sewak.in/research/research-review/multichannel-marketing/</link>
		<comments>http://mohit.sewak.in/research/research-review/multichannel-marketing/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 19:30:41 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research Review]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[click-through]]></category>
		<category><![CDATA[conversion rate]]></category>
		<category><![CDATA[holistic approach]]></category>
		<category><![CDATA[marketing campaigns]]></category>
		<category><![CDATA[Multichannel Marketing]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=727</guid>
		<description><![CDATA[.
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Multichannel Marketing: Mindset and Program Development
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The article, &#8220;Multichannel Marketing: Mindset and Program Development&#8221;, says that 65-70% of today’s shoppers are multichannel shoppers identified as those who utilize a variety of different purchasing channels such as the telephone, internet and retail stores. Therefore, it is critical for organizations to adopt a multichannel mindset and develop a [...]]]></description>
		<wfw:commentRss>http://mohit.sewak.in/research/research-review/multichannel-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Precious Word of Mouth</title>
		<link>http://mohit.sewak.in/research/research-review/word-of-mouth/</link>
		<comments>http://mohit.sewak.in/research/research-review/word-of-mouth/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 18:56:18 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[CRM]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research Review]]></category>
		<category><![CDATA[Advocate]]></category>
		<category><![CDATA[Affluent]]></category>
		<category><![CDATA[Champion]]></category>
		<category><![CDATA[CLV]]></category>
		<category><![CDATA[CRV]]></category>
		<category><![CDATA[Customer Lifetime Value]]></category>
		<category><![CDATA[Customer Referral Value]]></category>
		<category><![CDATA[Miser]]></category>
		<category><![CDATA[recommendations]]></category>
		<category><![CDATA[referrals]]></category>
		<category><![CDATA[word of mouth]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=716</guid>
		<description><![CDATA[.
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How valuable is the word of mouth?
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&#8212;- By Kumar, Peterson and Leone &#8212;-

 
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The article &#8220;How valuable is the word of mouth?&#8221;, by Kumar, Peterson and Leone, talks about identifying the customers who bring in the most referrals., and then capitalize on that knowledge. It highlights the following points: -
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1. What your customers feel about [...]]]></description>
		<wfw:commentRss>http://mohit.sewak.in/research/research-review/word-of-mouth/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
