<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Mohit Sewak &#187; Research</title>
	<atom:link href="http://mohit.sewak.in/category/research/feed/" rel="self" type="application/rss+xml" />
	<link>http://mohit.sewak.in</link>
	<description>Gold Medalist (Marketing), Silver Medalist (Finance), Silver Medalist (PGPM)</description>
	<lastBuildDate>Sun, 14 Mar 2010 15:29:55 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Results (Conjoint Analysis- Indian Insurance Industry)</title>
		<link>http://mohit.sewak.in/analytics-and-consulting/business-analytics/conjoint-analysis/results-conjoint-insurance/</link>
		<comments>http://mohit.sewak.in/analytics-and-consulting/business-analytics/conjoint-analysis/results-conjoint-insurance/#comments</comments>
		<pubDate>Sun, 14 Mar 2010 15:19:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics and Consulting]]></category>
		<category><![CDATA[Business Analytics]]></category>
		<category><![CDATA[Conjoint Analysis]]></category>
		<category><![CDATA[Primary Research]]></category>
		<category><![CDATA[Advertising Channel]]></category>
		<category><![CDATA[Communication Channel]]></category>
		<category><![CDATA[conjoint design]]></category>
		<category><![CDATA[Coverage]]></category>
		<category><![CDATA[Distribution Channel]]></category>
		<category><![CDATA[Feature of Plan]]></category>
		<category><![CDATA[Gap Analysis]]></category>
		<category><![CDATA[Indian Insurance]]></category>
		<category><![CDATA[LIC]]></category>
		<category><![CDATA[Life Insurance Industry]]></category>
		<category><![CDATA[orthogonal design]]></category>
		<category><![CDATA[Perception Mapping]]></category>
		<category><![CDATA[quantitative research]]></category>
		<category><![CDATA[type of Plan]]></category>
		<category><![CDATA[Utility Values]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=1310</guid>
		<description><![CDATA[.
.
.
Results &#8211; (Conjoint Analysis of the Indian Life Insurance)

.
.
Utility Values of Different Levels in every Factor:
.






. 




 
Factor

 
Level

Utility Estimate


Std. Error




Type


Term


.356


.191




ULIP


-.402


.191




Endowment


.046


.229




Coverage


Only Life


.019


.210




Life + heath


-.266


.260




life + pension


.704


.260




joint (spouse/ kids)


-.456


.260




Distribution


Online Purchase


.110


.191




Through Agent


.378


.191




Through Corpoate Tie-Ups


-.488


.229




Communication


Social Media


.090


.275




TV Ads


.500


.275




Newspaper &#38; Print Ads


-.255


.275




Hoarding &#38; Banners


.385


.275




Online Ads i.e. Google Adwords


-.720


.275




Positioning


Simple and honest plan


.412


.210




Maximizing Returns


-.217


.260




Maximizing coverage options


-.272


.260




Assured/ easier claims


.077


.260






(Constant)


12.825


.163




.
.

Importance of Different Attributes of [...]]]></description>
		<wfw:commentRss>http://mohit.sewak.in/analytics-and-consulting/business-analytics/conjoint-analysis/results-conjoint-insurance/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Phase 2 &#8211; Quantitaive Research (Conjoint &#8211; Indian Insurance Industry)</title>
		<link>http://mohit.sewak.in/analytics-and-consulting/business-analytics/conjoint-analysis/phase2-conjoint-insurance/</link>
		<comments>http://mohit.sewak.in/analytics-and-consulting/business-analytics/conjoint-analysis/phase2-conjoint-insurance/#comments</comments>
		<pubDate>Sun, 14 Mar 2010 13:43:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics and Consulting]]></category>
		<category><![CDATA[Business Analytics]]></category>
		<category><![CDATA[Conjoint Analysis]]></category>
		<category><![CDATA[Primary Research]]></category>
		<category><![CDATA[conjoint design]]></category>
		<category><![CDATA[Gap Analysis]]></category>
		<category><![CDATA[Indian Insurance]]></category>
		<category><![CDATA[LIC]]></category>
		<category><![CDATA[Life Insurance Industry]]></category>
		<category><![CDATA[orthogonal design]]></category>
		<category><![CDATA[Perception Mapping]]></category>
		<category><![CDATA[quantitative research]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=1303</guid>
		<description><![CDATA[.
.
.
Phase 2 &#8211; Quantitative Research &#8211; (Conjoint Analysis of the Indian Life Insurance)

.
.
Research 3:
Method:  Conjoint Analysis. 
Type: Fractional Factorial Design/ Full  Profile Conjoint Design.
.

(Green, P. and Srinivasan, V. (1978) Conjoint analysis in consumer research: Issues and outlook, Journal of Consumer Research, vol 5, September 1978, pp 103-123)
.
Research Design:

A total      of [...]]]></description>
		<wfw:commentRss>http://mohit.sewak.in/analytics-and-consulting/business-analytics/conjoint-analysis/phase2-conjoint-insurance/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Design of Experiment  (Conjoint Analysis &#8211; Indian Life Insurance Industry)</title>
		<link>http://mohit.sewak.in/analytics-and-consulting/business-analytics/conjoint-analysis/doe-conjoint-insurance/</link>
		<comments>http://mohit.sewak.in/analytics-and-consulting/business-analytics/conjoint-analysis/doe-conjoint-insurance/#comments</comments>
		<pubDate>Sun, 14 Mar 2010 13:21:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics and Consulting]]></category>
		<category><![CDATA[Business Analytics]]></category>
		<category><![CDATA[Conjoint Analysis]]></category>
		<category><![CDATA[Primary Research]]></category>
		<category><![CDATA[design of experiment]]></category>
		<category><![CDATA[Gap Analysis]]></category>
		<category><![CDATA[Indian Insurance]]></category>
		<category><![CDATA[LIC]]></category>
		<category><![CDATA[Life Insurance Industry]]></category>
		<category><![CDATA[Perception Mapping]]></category>
		<category><![CDATA[qualitative research]]></category>
		<category><![CDATA[Secondary Research]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=1296</guid>
		<description><![CDATA[.
.
.
Design of Experiment &#8211; (Conjoint Analysis of the Indian Life Insurance)

.
.
Phase 1 &#8211; Qualitative Research
 .
Research 1:
Method:  Secondary Research
Description:
.


We went through various literature on the different policies and plans being offered by various companies, their features, and their market shares.
We also visited their websites, newspaper, and TV ads to identify their integrated communication strategy.

.
.
Snapshot  [...]]]></description>
		<wfw:commentRss>http://mohit.sewak.in/analytics-and-consulting/business-analytics/conjoint-analysis/doe-conjoint-insurance/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Conjoint Analysis of the Indian Life Insurance Industry</title>
		<link>http://mohit.sewak.in/analytics-and-consulting/business-analytics/conjoint-analysis/conjoint-analysis-insurance/</link>
		<comments>http://mohit.sewak.in/analytics-and-consulting/business-analytics/conjoint-analysis/conjoint-analysis-insurance/#comments</comments>
		<pubDate>Sun, 14 Mar 2010 12:09:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics and Consulting]]></category>
		<category><![CDATA[Business Analytics]]></category>
		<category><![CDATA[Conjoint Analysis]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Primary Research]]></category>
		<category><![CDATA[Gap Analysis]]></category>
		<category><![CDATA[Indian Insurance]]></category>
		<category><![CDATA[LIC]]></category>
		<category><![CDATA[Life Insurance Industry]]></category>
		<category><![CDATA[Perception Mapping]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=1288</guid>
		<description><![CDATA[.
.
.
A Conjoint Analysis of the Indian Life Insurance Industry
.
.
.
Why Conjoint Analysis?

.
Conjoint Analysis (Srinivasan, V. &#8211; 1978) is considered far superior to any other research methodology of knowing consumer perception, and scope of new product launch. The main reason behind this is that this is one of those rare techniques that makes the customer makes real [...]]]></description>
		<wfw:commentRss>http://mohit.sewak.in/analytics-and-consulting/business-analytics/conjoint-analysis/conjoint-analysis-insurance/feed/</wfw:commentRss>
		<slash:comments>14</slash:comments>
		</item>
		<item>
		<title>Perception Mapping of Indian Car Industry</title>
		<link>http://mohit.sewak.in/marketing/branding/perception-mapping-of-indian-car-industry/</link>
		<comments>http://mohit.sewak.in/marketing/branding/perception-mapping-of-indian-car-industry/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 16:15:36 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Correspondence Analysis]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Primary Research]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[2 Dimension Mapping]]></category>
		<category><![CDATA[After Sales Service]]></category>
		<category><![CDATA[Attribute Mapping]]></category>
		<category><![CDATA[Brand Mapping]]></category>
		<category><![CDATA[Brand Perception]]></category>
		<category><![CDATA[Car Comfort]]></category>
		<category><![CDATA[Car Mileage]]></category>
		<category><![CDATA[Car Safety]]></category>
		<category><![CDATA[Consumer Perception]]></category>
		<category><![CDATA[Dimension Reduction]]></category>
		<category><![CDATA[FORD]]></category>
		<category><![CDATA[hyundai]]></category>
		<category><![CDATA[India Car Industry]]></category>
		<category><![CDATA[maruti]]></category>
		<category><![CDATA[Multiple Correspondence Analysis]]></category>
		<category><![CDATA[Perceptio Mapping]]></category>
		<category><![CDATA[SPSS]]></category>
		<category><![CDATA[TATA]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=261</guid>
		<description><![CDATA[.
.
The Changing Consumer Perception
.
India is poised to become a major Auto hub in the near future. Indian car industry is changing rapidly, so is the mindset of Indian Consumers. We, at the Great Lakes Institute of Management, took an initiative to find out that whether the changing ground realities have also changed the India Auto Consumer&#8217;s mindset vis-a-vis [...]]]></description>
		<wfw:commentRss>http://mohit.sewak.in/marketing/branding/perception-mapping-of-indian-car-industry/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>The Most Sought After Attribute in a Car</title>
		<link>http://mohit.sewak.in/analytics-and-consulting/business-analytics/important-car-attributes/</link>
		<comments>http://mohit.sewak.in/analytics-and-consulting/business-analytics/important-car-attributes/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 21:49:29 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Analytics and Consulting]]></category>
		<category><![CDATA[Business Analytics]]></category>
		<category><![CDATA[Conjoint Analysis]]></category>
		<category><![CDATA[Primary Research]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Attribute in a Car]]></category>
		<category><![CDATA[Environmental Friendliness]]></category>
		<category><![CDATA[Image]]></category>
		<category><![CDATA[Price]]></category>
		<category><![CDATA[Quality]]></category>
		<category><![CDATA[Relative Importance of Attribute of a Car]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=416</guid>
		<description><![CDATA[.
.
Relative Importance of Attribute of a Car
.
.
Various attributes goes behind selecting a car for purchase. Even more of these attributes goes in a consumers mind before evaluating the supremacy of a car over another.
After good literature review, and discussion with experts, we came to the conclusion that the most sought after attributes for a car [...]]]></description>
		<wfw:commentRss>http://mohit.sewak.in/analytics-and-consulting/business-analytics/important-car-attributes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Research &#8211; The Japanese Way</title>
		<link>http://mohit.sewak.in/marketing/mr-the-japanese-way/</link>
		<comments>http://mohit.sewak.in/marketing/mr-the-japanese-way/#comments</comments>
		<pubDate>Sat, 19 Dec 2009 18:52:47 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research Review]]></category>
		<category><![CDATA["one step at a time" management style]]></category>
		<category><![CDATA[Canon]]></category>
		<category><![CDATA[consensus based decision making and reliance on intuitive judgment]]></category>
		<category><![CDATA[Generalist managers]]></category>
		<category><![CDATA[Hard data gathering]]></category>
		<category><![CDATA[Honda]]></category>
		<category><![CDATA[Kao Corp.]]></category>
		<category><![CDATA[management the Japanese Way]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[Marketing Research - The Japanese Way]]></category>
		<category><![CDATA[Monitoring Channels]]></category>
		<category><![CDATA[one step at a time]]></category>
		<category><![CDATA[P&G]]></category>
		<category><![CDATA[Soft data gathering]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[Strong Vertical Integration]]></category>
		<category><![CDATA[The Japanese Way]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=1074</guid>
		<description><![CDATA[.
.
.

Marketing Research &#8211; The Japanese Way
..
.
Japanese also want accurate information about their markets like US and European competitors do. However, they do not blindly rely on market research. They put much more faith in information that they directly get from wholesalers and retailers in the distribution channel.
.
.

Japanese style MR (Marketing Research) relies heavily upon: -
.
.
1. [...]]]></description>
		<wfw:commentRss>http://mohit.sewak.in/marketing/mr-the-japanese-way/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mobile Marketing: The Adidas Case Study</title>
		<link>http://mohit.sewak.in/marketing/branding/mobile-marketing-adidas/</link>
		<comments>http://mohit.sewak.in/marketing/branding/mobile-marketing-adidas/#comments</comments>
		<pubDate>Sat, 19 Dec 2009 18:27:00 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research Review]]></category>
		<category><![CDATA[Strategic Marketing]]></category>
		<category><![CDATA[Addressing Privacy Concerns]]></category>
		<category><![CDATA[Adidas]]></category>
		<category><![CDATA[Adidas’ annual advertising and promotional spending is $900 million]]></category>
		<category><![CDATA[Aligning Value-Chain Partners]]></category>
		<category><![CDATA[Developing Mobile-Specific Metrics]]></category>
		<category><![CDATA[Exploiting the Capabilities of Mobile Marketing]]></category>
		<category><![CDATA[Integrating the Mobile Platform With Other Media]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[Nike's annual advertising and promotional spending is $1.4 billion]]></category>
		<category><![CDATA[The Adidas Case Study]]></category>
		<category><![CDATA[Using Universal Appeals to Tap Into Global Markets]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=1068</guid>
		<description><![CDATA[.
.
.

Mobile Marketing: The Adidas Case Study
..
.

As Adidas cannot spend as much as Nike on marketing communications (Adidas’ annual advertising and  promotional spending is $900 million only, compared with $1.4 billion for Nike), it has adopted more innovative, yet cost-effective, ways of reaching consumers, such as through mobile marketing.
.
Between June and November 2004, some researchers held [...]]]></description>
		<wfw:commentRss>http://mohit.sewak.in/marketing/branding/mobile-marketing-adidas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Role of Mobile Marketing in Branding</title>
		<link>http://mohit.sewak.in/marketing/branding/mobile-marketing-branding/</link>
		<comments>http://mohit.sewak.in/marketing/branding/mobile-marketing-branding/#comments</comments>
		<pubDate>Sat, 19 Dec 2009 18:13:49 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research Review]]></category>
		<category><![CDATA[Strategic Marketing]]></category>
		<category><![CDATA[Adidas]]></category>
		<category><![CDATA[digital posters]]></category>
		<category><![CDATA[Foster top-of-mind awareness and attitude formation]]></category>
		<category><![CDATA[Increase Consumer Involvement and Interaction]]></category>
		<category><![CDATA[Influence Consumer Response and Activation]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[Mobile Marketing in Branding]]></category>
		<category><![CDATA[radio-frequency identification tags]]></category>
		<category><![CDATA[ring tones]]></category>
		<category><![CDATA[Role of Mobile Marketing in Branding]]></category>
		<category><![CDATA[song clips]]></category>
		<category><![CDATA[The Future of Mobile Marketing]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=1067</guid>
		<description><![CDATA[.
.
.

The Role of Mobile Marketing in Branding
..
.

Mobile marketing enable brands to achieve three objectives:
.
1. Foster top-of-mind awareness and attitude formation: -
.
In the music industry, recording labels and artists are employing mobile marketing to launch new albums. For example, the band New Order, which is attempting a comeback after several hit songs in the 1980s, is [...]]]></description>
		<wfw:commentRss>http://mohit.sewak.in/marketing/branding/mobile-marketing-branding/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Coming Era of Brand in the Hand Marketing</title>
		<link>http://mohit.sewak.in/marketing/branding/brand-in-the-hand-marketing/</link>
		<comments>http://mohit.sewak.in/marketing/branding/brand-in-the-hand-marketing/#comments</comments>
		<pubDate>Sat, 19 Dec 2009 18:01:11 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Research Review]]></category>
		<category><![CDATA[Strategic Marketing]]></category>
		<category><![CDATA[Adidas]]></category>
		<category><![CDATA[apeopleications]]></category>
		<category><![CDATA[Brand in the Hand]]></category>
		<category><![CDATA[Brand in the Hand Marketing]]></category>
		<category><![CDATA[Chicago Cubs]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[hand-held device]]></category>
		<category><![CDATA[lean-back]]></category>
		<category><![CDATA[lean-forward]]></category>
		<category><![CDATA[McDonald’s]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[MTV]]></category>
		<category><![CDATA[MTV Networks Co.]]></category>
		<category><![CDATA[MTV’s 2005 Video Music Awards]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Sony Pictures]]></category>
		<category><![CDATA[Traditional media]]></category>
		<category><![CDATA[Virgin Mobile Telecoms Ltd.]]></category>
		<category><![CDATA[Volvo]]></category>
		<category><![CDATA[Wrigley Field]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=1063</guid>
		<description><![CDATA[.
.
.

The Coming Era of Brand in the Hand Marketing
.
.
.
The combination of the Internet and hand-held mobile devices is making possible a whole new array of marketing apeopleications and offerings. This is called  “brand in the hand”.
.
The potential for branding and marketing communications to be delivered to people in their hands while they are shopping, watching [...]]]></description>
		<wfw:commentRss>http://mohit.sewak.in/marketing/branding/brand-in-the-hand-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Socially Responsible Strategies for Reaching the Bottom of the Pyramid</title>
		<link>http://mohit.sewak.in/csr/responsible-distribution-bop/</link>
		<comments>http://mohit.sewak.in/csr/responsible-distribution-bop/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 16:33:56 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Base Of the Pyramid]]></category>
		<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Research Review]]></category>
		<category><![CDATA[Base of the Pyramid]]></category>
		<category><![CDATA[BOP Entrepreneurs]]></category>
		<category><![CDATA[BOTTOM OF THE PYRAMID]]></category>
		<category><![CDATA[California Management Review]]></category>
		<category><![CDATA[Choupal Saagars]]></category>
		<category><![CDATA[Department of Post]]></category>
		<category><![CDATA[Distribution Challenge]]></category>
		<category><![CDATA[Empower the BOP]]></category>
		<category><![CDATA[Extra Departmental Post Offices]]></category>
		<category><![CDATA[Gramin Sanchar Sewa]]></category>
		<category><![CDATA[Gyan Shala]]></category>
		<category><![CDATA[Indian Postal System]]></category>
		<category><![CDATA[ITC]]></category>
		<category><![CDATA[Leverage Distribution]]></category>
		<category><![CDATA[market-based alternatives]]></category>
		<category><![CDATA[Ratan Tata Trust]]></category>
		<category><![CDATA[Reinventing the distribution channel]]></category>
		<category><![CDATA[Rural Communications Service]]></category>
		<category><![CDATA[Socially Responsible Distribution Strategies]]></category>
		<category><![CDATA[Socially Responsible Strategies]]></category>
		<category><![CDATA[Socially Responsible Strategies for Reaching the Bottom of the Pyramid]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=1030</guid>
		<description><![CDATA[
.
.
.
.

Socially Responsible Strategies for Reaching the 
.
 Bottom of the Pyramid
.
&#8212; By: Vachani &#38; Smith &#8212;
.
&#8212; Published: California Management Review, February 2008. &#8212;

.
.
.
The article &#8220;Social Responsible Strategies for Reaching the Bottom of the Pyramid&#8221;, by Vachani and Smith, focuses on distribution strategies for reaching the rural poor.
.
Majority of the BOP (Base Of the Pyramid) poses [...]]]></description>
		<wfw:commentRss>http://mohit.sewak.in/csr/responsible-distribution-bop/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Business Basics at the Base of the Pyramid</title>
		<link>http://mohit.sewak.in/csr/business-basics-bop/</link>
		<comments>http://mohit.sewak.in/csr/business-basics-bop/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 16:21:17 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Base Of the Pyramid]]></category>
		<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Micro Finance]]></category>
		<category><![CDATA[Research Review]]></category>
		<category><![CDATA[Adopt a profit oriented approach in order to access commercial capital]]></category>
		<category><![CDATA[and other processes in order to boost capacity]]></category>
		<category><![CDATA[Base of the Pyramid]]></category>
		<category><![CDATA[BOTTOM OF THE PYRAMID]]></category>
		<category><![CDATA[Business Basics]]></category>
		<category><![CDATA[Business Basics at the Base of the Pyramid]]></category>
		<category><![CDATA[MicroFinance Bankers]]></category>
		<category><![CDATA[Rural Finance]]></category>
		<category><![CDATA[Standardize products]]></category>
		<category><![CDATA[training]]></category>
		<category><![CDATA[Use technology to reduce costs and limit errors]]></category>
		<category><![CDATA[Vikram Akula]]></category>
		<category><![CDATA[Women are more likely than men to reinvest profits in the household and to support others in their borrowing group]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=1027</guid>
		<description><![CDATA[
.
.
.
.

Business Basics at the Base of the Pyramid
.
&#8212; Vikram Akula &#8212;
.
.
The article &#8220;Business Basics at the Base of the Pyramid&#8220;, by Vikram Akula, gives beautiful insights about running micro finance businesses successfully from the experience of many successful micro finance firms that he has studied and some Micro Finance Bankers that he has interviewed.
.
His studies [...]]]></description>
		<wfw:commentRss>http://mohit.sewak.in/csr/business-basics-bop/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Making Better Investments at the Base of the Pyramid</title>
		<link>http://mohit.sewak.in/csr/investments-base-of-pyramid/</link>
		<comments>http://mohit.sewak.in/csr/investments-base-of-pyramid/#comments</comments>
		<pubDate>Sun, 13 Dec 2009 17:59:22 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research Review]]></category>
		<category><![CDATA[Base of the Pyramid]]></category>
		<category><![CDATA[BoP]]></category>
		<category><![CDATA[BoP Impact Assessment Framework]]></category>
		<category><![CDATA[BOTTOM OF THE PYRAMID]]></category>
		<category><![CDATA[Du Pont’s]]></category>
		<category><![CDATA[Du Pont’s Pioneer Hi Breed International]]></category>
		<category><![CDATA[Hi Breed International]]></category>
		<category><![CDATA[Making Better Investments at the Base of the Pyramid]]></category>
		<category><![CDATA[PEACE]]></category>
		<category><![CDATA[Vision Spring]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=1001</guid>
		<description><![CDATA[
.
.
.
.

Making Better Investments at the 
.
Base of the Pyramid
.
(Case on Vision Spring, a venture providing vision care to poor)
.
&#8211;– By: &#8211; Ted London &#8212;
.
.
The article &#8220;Making Better Investments at the Base of the Pyramid&#8220;, by Ted London, illustrates with example, how better investments can be made at the Bottom/ Base of the Pyramid (BoP), and [...]]]></description>
		<wfw:commentRss>http://mohit.sewak.in/csr/investments-base-of-pyramid/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Relationships Among Brands, Consumers, and Resellers</title>
		<link>http://mohit.sewak.in/marketing/retail-management/brands-consumers-resellers/</link>
		<comments>http://mohit.sewak.in/marketing/retail-management/brands-consumers-resellers/#comments</comments>
		<pubDate>Sun, 13 Dec 2009 17:32:44 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research Review]]></category>
		<category><![CDATA[Retail Management]]></category>
		<category><![CDATA["push" (personal selling)]]></category>
		<category><![CDATA[and Resellers]]></category>
		<category><![CDATA[brand marketing strategy]]></category>
		<category><![CDATA[consumer buying motivations]]></category>
		<category><![CDATA[Consumers]]></category>
		<category><![CDATA[Frederick E. Webster]]></category>
		<category><![CDATA[pledge of support]]></category>
		<category><![CDATA[pull]]></category>
		<category><![CDATA[push]]></category>
		<category><![CDATA[push and pull]]></category>
		<category><![CDATA[trade leverage]]></category>
		<category><![CDATA[Understanding The Relationships Among Brands]]></category>
		<category><![CDATA[value to the consumer]]></category>
		<category><![CDATA[“pull" (mass communication)]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=991</guid>
		<description><![CDATA[.

.
.
.
Understanding the Relationships Among
.
Brands, Consumers, and Resellers 
.
&#8212; By: &#8211; Frederick E. Webster, Jr. &#8212;
.
.
.

The article &#8220;Understanding the Relationships Among Brands, Consumers, and Resellers&#8220;, by Frederick E. Webster, Jr., says that the retailers keep some of this surplus for themselves and pass some onto their end user customers. In sum, retailers and consumers gain, while [...]]]></description>
		<wfw:commentRss>http://mohit.sewak.in/marketing/retail-management/brands-consumers-resellers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>On the Permanence of Stored Information in the Human Brain</title>
		<link>http://mohit.sewak.in/marketing/consumer-behavior/stored-information-human-brain/</link>
		<comments>http://mohit.sewak.in/marketing/consumer-behavior/stored-information-human-brain/#comments</comments>
		<pubDate>Sun, 13 Dec 2009 17:03:02 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research Review]]></category>
		<category><![CDATA[co-existence along with substitution]]></category>
		<category><![CDATA[Loftus]]></category>
		<category><![CDATA[Loftus and Loftus]]></category>
		<category><![CDATA[On the Permanence of Stored Information in the Human Brain]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=981</guid>
		<description><![CDATA[.
.
On the Permanence of Stored Information
.
 in the Human Brain
.
 &#8212; By: &#8211; Loftus and Loftus &#8212;
.
.
.
The article &#8220;On the Permanence of Stored Information in the Human Brain&#8220;, by Loftus and Loftus, is very useful in assessing in how to assure consumers retain top-of-mind awareness for a particular brand.
.
.
 
Article details:
Many people believe that information [...]]]></description>
		<wfw:commentRss>http://mohit.sewak.in/marketing/consumer-behavior/stored-information-human-brain/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Mismanagement of Customer Loyalty</title>
		<link>http://mohit.sewak.in/marketing/crm/mismanaged-customer-loyalty/</link>
		<comments>http://mohit.sewak.in/marketing/crm/mismanaged-customer-loyalty/#comments</comments>
		<pubDate>Sun, 13 Dec 2009 15:19:09 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[CRM]]></category>
		<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research Review]]></category>
		<category><![CDATA[Butterflies]]></category>
		<category><![CDATA[Choosing a Loyalty Strategy]]></category>
		<category><![CDATA[Enjoying Enjoying Butterflies]]></category>
		<category><![CDATA[Frequency]]></category>
		<category><![CDATA[From Measurement to Management]]></category>
		<category><![CDATA[HBR]]></category>
		<category><![CDATA[It costs less to serve loyal customers]]></category>
		<category><![CDATA[July 2002]]></category>
		<category><![CDATA[Knowing When to Lose a Customer]]></category>
		<category><![CDATA[Loyal customers market the company]]></category>
		<category><![CDATA[Loyal customers pay higher prices for the same bundle of goods]]></category>
		<category><![CDATA[Monetary Value Analysis]]></category>
		<category><![CDATA[Recency]]></category>
		<category><![CDATA[RFM]]></category>
		<category><![CDATA[share of the wallet]]></category>
		<category><![CDATA[Smoothing Barnacles]]></category>
		<category><![CDATA[The Mismanagement of Customer Loyalty]]></category>
		<category><![CDATA[True Believers]]></category>
		<category><![CDATA[Turning True Friends into True Believers]]></category>
		<category><![CDATA[V. Kumar]]></category>
		<category><![CDATA[wallet size]]></category>
		<category><![CDATA[Werner Reinartz]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=969</guid>
		<description><![CDATA[.
.
The Mismanagement of Customer Loyalty
.
&#8212; By: -  Werner Reinartz and V. Kumar &#8212;
.
.
.
In the article &#8220;Mismanagement of Customer Loyalty&#8220;, by Werner Reinartz and V. Kumar (HBR, July 2002), a U.S. high-tech corporate service provider was studied. After running a CRM scheme for five years, the company was able to determine the profitability of each of [...]]]></description>
		<wfw:commentRss>http://mohit.sewak.in/marketing/crm/mismanaged-customer-loyalty/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Subcultures of Consumption</title>
		<link>http://mohit.sewak.in/marketing/subcultures-of-consumption/</link>
		<comments>http://mohit.sewak.in/marketing/subcultures-of-consumption/#comments</comments>
		<pubDate>Sun, 13 Dec 2009 14:30:51 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research Review]]></category>
		<category><![CDATA[Barrier to entry]]></category>
		<category><![CDATA[Core Values]]></category>
		<category><![CDATA[ethnographic analysis]]></category>
		<category><![CDATA[ethnographic analysis of one subculture of consumption]]></category>
		<category><![CDATA[Ethnography]]></category>
		<category><![CDATA[Ethnography of the New Bikers]]></category>
		<category><![CDATA[Ethos]]></category>
		<category><![CDATA[evolution of motives]]></category>
		<category><![CDATA[experimentation with the biker identity]]></category>
		<category><![CDATA[Harley-Davidson]]></category>
		<category><![CDATA[Harleydom]]></category>
		<category><![CDATA[HDSC]]></category>
		<category><![CDATA[hierarchical social structure]]></category>
		<category><![CDATA[Hierarchy within structure]]></category>
		<category><![CDATA[identification and conformity]]></category>
		<category><![CDATA[idiocultures]]></category>
		<category><![CDATA[James H. Mcalexander]]></category>
		<category><![CDATA[John W. Schouten]]></category>
		<category><![CDATA[Little League baseball teams]]></category>
		<category><![CDATA[Machismo]]></category>
		<category><![CDATA[mastery and internalization]]></category>
		<category><![CDATA[methodological considerations]]></category>
		<category><![CDATA[New Bikers]]></category>
		<category><![CDATA[Personal Freedom]]></category>
		<category><![CDATA[Real Men Wear Black]]></category>
		<category><![CDATA[rituals]]></category>
		<category><![CDATA[shared beliefs and values]]></category>
		<category><![CDATA[Subculture]]></category>
		<category><![CDATA[Subcultures of consumption]]></category>
		<category><![CDATA[symbolic expression]]></category>
		<category><![CDATA[Transformation of Self]]></category>
		<category><![CDATA[unique ethos]]></category>
		<category><![CDATA[unique jargons]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=956</guid>
		<description><![CDATA[.
.
Subcultures of Consumption
.
Ethnography of the New Bikers
.
&#8212; By: -  John W. Schouten, James H. Mcalexander &#8212;
.
.
.
The article &#8220;Subcultures of Consumption&#8220;, by John W. Schouten, James H. Mcalexander, says that the subculture of consumption  is a distinctive subgroup of society that self-selects on the basis of a shared commitment to a particular product class, brand, or [...]]]></description>
		<wfw:commentRss>http://mohit.sewak.in/marketing/subcultures-of-consumption/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Positive Consumer Contagion</title>
		<link>http://mohit.sewak.in/research/research-review/positive-contagion/</link>
		<comments>http://mohit.sewak.in/research/research-review/positive-contagion/#comments</comments>
		<pubDate>Sun, 13 Dec 2009 14:00:43 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Research Review]]></category>
		<category><![CDATA[ANDREA C.MORALES]]></category>
		<category><![CDATA[Consumer Contagion]]></category>
		<category><![CDATA[Contagion]]></category>
		<category><![CDATA[DARREN W.DAHL]]></category>
		<category><![CDATA[highly attractive]]></category>
		<category><![CDATA[JENNIFERJ ARGO]]></category>
		<category><![CDATA[Mooy and Robben]]></category>
		<category><![CDATA[opposite sex]]></category>
		<category><![CDATA[Positive Consumer Contagion]]></category>
		<category><![CDATA[Responses to Attractive Others]]></category>
		<category><![CDATA[Responses to Attractive Others in a Retail Context]]></category>
		<category><![CDATA[retail context]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=947</guid>
		<description><![CDATA[.

.
Positive Consumer Contagion
.
Responses to Attractive Others in a Retail Context
.
&#8212; By: &#8211; JENNIFERJ ARGO, DARREN W.DAHL, and ANDREA C.MORALES &#8212;
.
.
.
The research &#8220;Positive Consumer Contagion&#8221; by Jenniferj Argo, Darren W.Dahl, And Andrea C.Morales, examines the impact of attractiveness on consumers during a consumption experience. Specifically, it examines the effects of an attractive social influence in the [...]]]></description>
		<wfw:commentRss>http://mohit.sewak.in/research/research-review/positive-contagion/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Affective and Cognitive Factors in preferences</title>
		<link>http://mohit.sewak.in/marketing/consumer-behavior/factors-of-preferences/</link>
		<comments>http://mohit.sewak.in/marketing/consumer-behavior/factors-of-preferences/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 16:55:27 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research Review]]></category>
		<category><![CDATA[Affective]]></category>
		<category><![CDATA[Cognitive]]></category>
		<category><![CDATA[Factors in preferences]]></category>
		<category><![CDATA[The headphone experiment]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=763</guid>
		<description><![CDATA[.
.
.
 
Affective and Cognitive Factors in preferences
 .
 &#8212; Robert Zajonc and Hazel Markus &#8212;
.


Food preferences changes from place to place. Humans by birth don’t like chilli pepper. But in the case of Mexicans, they like chilli pepper once they mature. If it is possible to change an innate aversion to something like chili pepper, [...]]]></description>
		<wfw:commentRss>http://mohit.sewak.in/marketing/consumer-behavior/factors-of-preferences/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Socially Responsible Distribution</title>
		<link>http://mohit.sewak.in/csr/responsible-distribution/</link>
		<comments>http://mohit.sewak.in/csr/responsible-distribution/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 14:59:14 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Research Review]]></category>
		<category><![CDATA[BOTTOM OF THE PYRAMID]]></category>
		<category><![CDATA[Department of Posts]]></category>
		<category><![CDATA[Distribution]]></category>
		<category><![CDATA[DISTRIBUTION STRATEGIES]]></category>
		<category><![CDATA[Gyan Shala]]></category>
		<category><![CDATA[Infrastructure Gap]]></category>
		<category><![CDATA[ITC Limited]]></category>
		<category><![CDATA[Layered]]></category>
		<category><![CDATA[Socially Responsible Distribution]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=754</guid>
		<description><![CDATA[.
.
.
 
Socially Responsible Distribution 
.
DISTRIBUTION STRATEGIES FOR REACHING THE BOTTOM OF THE PYRAMID
.
&#8212; Sushil Vachani &#38; Craig Smith &#8212;

.
 .
.
The article &#8220;Socially Responsible Distribution: DISTRIBUTION STRATEGIES FOR REACHING THE BOTTOM OF THE PYRAMID&#8221;, by Sushil Vachani &#38; Craig Smith, says that inadequate attention has been given to the specific strategies and business models for effectively [...]]]></description>
		<wfw:commentRss>http://mohit.sewak.in/csr/responsible-distribution/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
