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	<title>Mohit Sewak &#187; Strategic Marketing</title>
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	<description>Gold Medalist (Marketing), Silver Medalist (Finance), Silver Medalist (PGPM)</description>
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		<title>Mobile Marketing: The Adidas Case Study</title>
		<link>http://mohit.sewak.in/marketing/branding/mobile-marketing-adidas/</link>
		<comments>http://mohit.sewak.in/marketing/branding/mobile-marketing-adidas/#comments</comments>
		<pubDate>Sat, 19 Dec 2009 18:27:00 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research Review]]></category>
		<category><![CDATA[Strategic Marketing]]></category>
		<category><![CDATA[Addressing Privacy Concerns]]></category>
		<category><![CDATA[Adidas]]></category>
		<category><![CDATA[Adidas’ annual advertising and promotional spending is $900 million]]></category>
		<category><![CDATA[Aligning Value-Chain Partners]]></category>
		<category><![CDATA[Developing Mobile-Specific Metrics]]></category>
		<category><![CDATA[Exploiting the Capabilities of Mobile Marketing]]></category>
		<category><![CDATA[Integrating the Mobile Platform With Other Media]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[Nike's annual advertising and promotional spending is $1.4 billion]]></category>
		<category><![CDATA[The Adidas Case Study]]></category>
		<category><![CDATA[Using Universal Appeals to Tap Into Global Markets]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=1068</guid>
		<description><![CDATA[.
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Mobile Marketing: The Adidas Case Study
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As Adidas cannot spend as much as Nike on marketing communications (Adidas’ annual advertising and  promotional spending is $900 million only, compared with $1.4 billion for Nike), it has adopted more innovative, yet cost-effective, ways of reaching consumers, such as through mobile marketing.
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Between June and November 2004, some researchers held [...]]]></description>
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		<title>Role of Mobile Marketing in Branding</title>
		<link>http://mohit.sewak.in/marketing/branding/mobile-marketing-branding/</link>
		<comments>http://mohit.sewak.in/marketing/branding/mobile-marketing-branding/#comments</comments>
		<pubDate>Sat, 19 Dec 2009 18:13:49 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research Review]]></category>
		<category><![CDATA[Strategic Marketing]]></category>
		<category><![CDATA[Adidas]]></category>
		<category><![CDATA[digital posters]]></category>
		<category><![CDATA[Foster top-of-mind awareness and attitude formation]]></category>
		<category><![CDATA[Increase Consumer Involvement and Interaction]]></category>
		<category><![CDATA[Influence Consumer Response and Activation]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[Mobile Marketing in Branding]]></category>
		<category><![CDATA[radio-frequency identification tags]]></category>
		<category><![CDATA[ring tones]]></category>
		<category><![CDATA[Role of Mobile Marketing in Branding]]></category>
		<category><![CDATA[song clips]]></category>
		<category><![CDATA[The Future of Mobile Marketing]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=1067</guid>
		<description><![CDATA[.
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The Role of Mobile Marketing in Branding
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Mobile marketing enable brands to achieve three objectives:
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1. Foster top-of-mind awareness and attitude formation: -
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In the music industry, recording labels and artists are employing mobile marketing to launch new albums. For example, the band New Order, which is attempting a comeback after several hit songs in the 1980s, is [...]]]></description>
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		<title>The Coming Era of Brand in the Hand Marketing</title>
		<link>http://mohit.sewak.in/marketing/branding/brand-in-the-hand-marketing/</link>
		<comments>http://mohit.sewak.in/marketing/branding/brand-in-the-hand-marketing/#comments</comments>
		<pubDate>Sat, 19 Dec 2009 18:01:11 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Research Review]]></category>
		<category><![CDATA[Strategic Marketing]]></category>
		<category><![CDATA[Adidas]]></category>
		<category><![CDATA[apeopleications]]></category>
		<category><![CDATA[Brand in the Hand]]></category>
		<category><![CDATA[Brand in the Hand Marketing]]></category>
		<category><![CDATA[Chicago Cubs]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[hand-held device]]></category>
		<category><![CDATA[lean-back]]></category>
		<category><![CDATA[lean-forward]]></category>
		<category><![CDATA[McDonald’s]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[MTV]]></category>
		<category><![CDATA[MTV Networks Co.]]></category>
		<category><![CDATA[MTV’s 2005 Video Music Awards]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Sony Pictures]]></category>
		<category><![CDATA[Traditional media]]></category>
		<category><![CDATA[Virgin Mobile Telecoms Ltd.]]></category>
		<category><![CDATA[Volvo]]></category>
		<category><![CDATA[Wrigley Field]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=1063</guid>
		<description><![CDATA[.
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The Coming Era of Brand in the Hand Marketing
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The combination of the Internet and hand-held mobile devices is making possible a whole new array of marketing apeopleications and offerings. This is called  “brand in the hand”.
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The potential for branding and marketing communications to be delivered to people in their hands while they are shopping, watching [...]]]></description>
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		<item>
		<title>Blogging: A New Play In Your Marketing Game Plan</title>
		<link>http://mohit.sewak.in/marketing/blogging-marketing-gameplan/</link>
		<comments>http://mohit.sewak.in/marketing/blogging-marketing-gameplan/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 18:37:56 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategic Marketing]]></category>
		<category><![CDATA[A New Play In Your Marketing Game Plan]]></category>
		<category><![CDATA[Advantages of Using Blog for Marketing]]></category>
		<category><![CDATA[block marketing attempts]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Britannica Online]]></category>
		<category><![CDATA[Commitment and continuity]]></category>
		<category><![CDATA[community intelligence]]></category>
		<category><![CDATA[Difference between Web 1.0 and Web 2.0]]></category>
		<category><![CDATA[Google ad-sense]]></category>
		<category><![CDATA[Guy Kawasaki]]></category>
		<category><![CDATA[Honda use blogs]]></category>
		<category><![CDATA[IPods]]></category>
		<category><![CDATA[Limitations of Using Blog]]></category>
		<category><![CDATA[Master Card’s Priceless Campaign]]></category>
		<category><![CDATA[Project management tools]]></category>
		<category><![CDATA[Pyra]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[spam filters]]></category>
		<category><![CDATA[Tactical Marketing]]></category>
		<category><![CDATA[TiVo]]></category>
		<category><![CDATA[ways in which blogs contribute to community’s success]]></category>
		<category><![CDATA[Web 1.0]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Wikipedia]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=1044</guid>
		<description><![CDATA[
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Blogging: A New Play In Your Marketing Game Plan
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Today marketing has gone from marketing a product to marketing a brand/ feeling and getting the customer’s experience. E.g. Master Card’s “Priceless Campaign”. Hence companies are looking at new opportunities like blogs to differentiate.
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60% US’ customers find marketing irrelevant and 70% interested in products to block marketing [...]]]></description>
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