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	<title>Mohit Sewak &#187; Retail Management</title>
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	<description>Gold Medalist (Marketing), Silver Medalist (Finance), Silver Medalist (PGPM)</description>
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		<title>The Relationships Among Brands, Consumers, and Resellers</title>
		<link>http://mohit.sewak.in/marketing/retail-management/brands-consumers-resellers/</link>
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		<pubDate>Sun, 13 Dec 2009 17:32:44 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research Review]]></category>
		<category><![CDATA[Retail Management]]></category>
		<category><![CDATA["push" (personal selling)]]></category>
		<category><![CDATA[and Resellers]]></category>
		<category><![CDATA[brand marketing strategy]]></category>
		<category><![CDATA[consumer buying motivations]]></category>
		<category><![CDATA[Consumers]]></category>
		<category><![CDATA[Frederick E. Webster]]></category>
		<category><![CDATA[pledge of support]]></category>
		<category><![CDATA[pull]]></category>
		<category><![CDATA[push]]></category>
		<category><![CDATA[push and pull]]></category>
		<category><![CDATA[trade leverage]]></category>
		<category><![CDATA[Understanding The Relationships Among Brands]]></category>
		<category><![CDATA[value to the consumer]]></category>
		<category><![CDATA[“pull" (mass communication)]]></category>

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		<description><![CDATA[.

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Understanding the Relationships Among
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Brands, Consumers, and Resellers 
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&#8212; By: &#8211; Frederick E. Webster, Jr. &#8212;
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The article &#8220;Understanding the Relationships Among Brands, Consumers, and Resellers&#8220;, by Frederick E. Webster, Jr., says that the retailers keep some of this surplus for themselves and pass some onto their end user customers. In sum, retailers and consumers gain, while [...]]]></description>
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