Mohit Sewak » Marketing http://mohit.sewak.in Gold Medalist (Marketing), Silver Medalist (Finance), Silver Medalist (PGPM) Sun, 14 Mar 2010 15:29:55 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 A Conjoint Analysis of the Indian Life Insurance Industry http://mohit.sewak.in/analytics-and-consulting/business-analytics/conjoint-analysis/conjoint-analysis-insurance/ http://mohit.sewak.in/analytics-and-consulting/business-analytics/conjoint-analysis/conjoint-analysis-insurance/#comments Sun, 14 Mar 2010 12:09:15 +0000 admin http://mohit.sewak.in/?p=1288 http://mohit.sewak.in/analytics-and-consulting/business-analytics/conjoint-analysis/conjoint-analysis-insurance/feed/ 14 Threats for the Indian BKO/ KPO/ BPO Industry http://mohit.sewak.in/marketing/threats-for-the-indian-bko-kpo-bpo-industry/ http://mohit.sewak.in/marketing/threats-for-the-indian-bko-kpo-bpo-industry/#comments Fri, 29 Jan 2010 16:29:43 +0000 Mohit Sewak http://mohit.sewak.in/?p=1278 http://mohit.sewak.in/marketing/threats-for-the-indian-bko-kpo-bpo-industry/feed/ 1 Profiting From Data Mining http://mohit.sewak.in/analytics-and-consulting/bi/data-mining/profiting-data-mining/ http://mohit.sewak.in/analytics-and-consulting/bi/data-mining/profiting-data-mining/#comments Mon, 11 Jan 2010 14:10:54 +0000 Mohit Sewak http://mohit.sewak.in/?p=1055 http://mohit.sewak.in/analytics-and-consulting/bi/data-mining/profiting-data-mining/feed/ 4 Diamonds in Data Mines: Data Mining Digs In http://mohit.sewak.in/marketing/database-marketing/diamonds-in-data-mines/ http://mohit.sewak.in/marketing/database-marketing/diamonds-in-data-mines/#comments Sat, 09 Jan 2010 19:29:56 +0000 Mohit Sewak http://mohit.sewak.in/?p=1053 http://mohit.sewak.in/marketing/database-marketing/diamonds-in-data-mines/feed/ 0 Perception Mapping of Indian Car Industry http://mohit.sewak.in/marketing/branding/perception-mapping-of-indian-car-industry/ http://mohit.sewak.in/marketing/branding/perception-mapping-of-indian-car-industry/#comments Fri, 08 Jan 2010 16:15:36 +0000 Mohit Sewak http://mohit.sewak.in/?p=261 http://mohit.sewak.in/marketing/branding/perception-mapping-of-indian-car-industry/feed/ 4 Factors affecting Impulse Buying in a Retail Store http://mohit.sewak.in/marketing/consumer-behavior/factors-affecting-impulse-buying-in-a-retail-store/ http://mohit.sewak.in/marketing/consumer-behavior/factors-affecting-impulse-buying-in-a-retail-store/#comments Sun, 03 Jan 2010 06:19:39 +0000 Mohit Sewak http://mohit.sewak.in/?p=8 http://mohit.sewak.in/marketing/consumer-behavior/factors-affecting-impulse-buying-in-a-retail-store/feed/ 6 What is a Special Purpose Trust (SPT) ? http://mohit.sewak.in/marketing/what-is-spt/ http://mohit.sewak.in/marketing/what-is-spt/#comments Tue, 29 Dec 2009 21:09:22 +0000 Mohit Sewak http://mohit.sewak.in/?p=1175 http://mohit.sewak.in/marketing/what-is-spt/feed/ 5 Marketing Research – The Japanese Way http://mohit.sewak.in/marketing/mr-the-japanese-way/ http://mohit.sewak.in/marketing/mr-the-japanese-way/#comments Sat, 19 Dec 2009 18:52:47 +0000 Mohit Sewak http://mohit.sewak.in/?p=1074 http://mohit.sewak.in/marketing/mr-the-japanese-way/feed/ 0 Mobile Marketing: The Adidas Case Study http://mohit.sewak.in/marketing/branding/mobile-marketing-adidas/ http://mohit.sewak.in/marketing/branding/mobile-marketing-adidas/#comments Sat, 19 Dec 2009 18:27:00 +0000 Mohit Sewak http://mohit.sewak.in/?p=1068 http://mohit.sewak.in/marketing/branding/mobile-marketing-adidas/feed/ 0 Role of Mobile Marketing in Branding http://mohit.sewak.in/marketing/branding/mobile-marketing-branding/ http://mohit.sewak.in/marketing/branding/mobile-marketing-branding/#comments Sat, 19 Dec 2009 18:13:49 +0000 Mohit Sewak http://mohit.sewak.in/?p=1067 http://mohit.sewak.in/marketing/branding/mobile-marketing-branding/feed/ 0 The Coming Era of Brand in the Hand Marketing http://mohit.sewak.in/marketing/branding/brand-in-the-hand-marketing/ http://mohit.sewak.in/marketing/branding/brand-in-the-hand-marketing/#comments Sat, 19 Dec 2009 18:01:11 +0000 Mohit Sewak http://mohit.sewak.in/?p=1063 http://mohit.sewak.in/marketing/branding/brand-in-the-hand-marketing/feed/ 0 Conceptualizing, Measuring, and Managing Customer Based Brand Equity http://mohit.sewak.in/marketing/branding/conceptualizing-measuring-and-managing-customer-based-brand-equity/ http://mohit.sewak.in/marketing/branding/conceptualizing-measuring-and-managing-customer-based-brand-equity/#comments Fri, 18 Dec 2009 19:17:11 +0000 Mohit Sewak http://mohit.sewak.in/?p=1050 http://mohit.sewak.in/marketing/branding/conceptualizing-measuring-and-managing-customer-based-brand-equity/feed/ 1 Blogging: A New Play In Your Marketing Game Plan http://mohit.sewak.in/marketing/blogging-marketing-gameplan/ http://mohit.sewak.in/marketing/blogging-marketing-gameplan/#comments Fri, 18 Dec 2009 18:37:56 +0000 Mohit Sewak http://mohit.sewak.in/?p=1044 http://mohit.sewak.in/marketing/blogging-marketing-gameplan/feed/ 0 Making Better Investments at the Base of the Pyramid http://mohit.sewak.in/csr/investments-base-of-pyramid/ http://mohit.sewak.in/csr/investments-base-of-pyramid/#comments Sun, 13 Dec 2009 17:59:22 +0000 Mohit Sewak http://mohit.sewak.in/?p=1001 http://mohit.sewak.in/csr/investments-base-of-pyramid/feed/ 0 The Relationships Among Brands, Consumers, and Resellers http://mohit.sewak.in/marketing/retail-management/brands-consumers-resellers/ http://mohit.sewak.in/marketing/retail-management/brands-consumers-resellers/#comments Sun, 13 Dec 2009 17:32:44 +0000 Mohit Sewak http://mohit.sewak.in/?p=991 http://mohit.sewak.in/marketing/retail-management/brands-consumers-resellers/feed/ 0 On the Permanence of Stored Information in the Human Brain http://mohit.sewak.in/marketing/consumer-behavior/stored-information-human-brain/ http://mohit.sewak.in/marketing/consumer-behavior/stored-information-human-brain/#comments Sun, 13 Dec 2009 17:03:02 +0000 Mohit Sewak http://mohit.sewak.in/?p=981 http://mohit.sewak.in/marketing/consumer-behavior/stored-information-human-brain/feed/ 0 The Mismanagement of Customer Loyalty http://mohit.sewak.in/marketing/crm/mismanaged-customer-loyalty/ http://mohit.sewak.in/marketing/crm/mismanaged-customer-loyalty/#comments Sun, 13 Dec 2009 15:19:09 +0000 Mohit Sewak http://mohit.sewak.in/?p=969 http://mohit.sewak.in/marketing/crm/mismanaged-customer-loyalty/feed/ 0 Subcultures of Consumption http://mohit.sewak.in/marketing/subcultures-of-consumption/ http://mohit.sewak.in/marketing/subcultures-of-consumption/#comments Sun, 13 Dec 2009 14:30:51 +0000 Mohit Sewak http://mohit.sewak.in/?p=956 http://mohit.sewak.in/marketing/subcultures-of-consumption/feed/ 0 Affective and Cognitive Factors in preferences http://mohit.sewak.in/marketing/consumer-behavior/factors-of-preferences/ http://mohit.sewak.in/marketing/consumer-behavior/factors-of-preferences/#comments Tue, 24 Nov 2009 16:55:27 +0000 Mohit Sewak http://mohit.sewak.in/?p=763 http://mohit.sewak.in/marketing/consumer-behavior/factors-of-preferences/feed/ 3 Better Advertising Planning Grid http://mohit.sewak.in/marketing/branding/advertising-planning-grid/ http://mohit.sewak.in/marketing/branding/advertising-planning-grid/#comments Tue, 24 Nov 2009 14:45:25 +0000 Mohit Sewak http://mohit.sewak.in/?p=746 http://mohit.sewak.in/marketing/branding/advertising-planning-grid/feed/ 2