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	<title>Mohit Sewak &#187; Consumer Behavior</title>
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	<link>http://mohit.sewak.in</link>
	<description>Gold Medalist (Marketing), Silver Medalist (Finance), Silver Medalist (PGPM)</description>
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		<title>Factors affecting Impulse Buying in a Retail Store</title>
		<link>http://mohit.sewak.in/marketing/consumer-behavior/factors-affecting-impulse-buying-in-a-retail-store/</link>
		<comments>http://mohit.sewak.in/marketing/consumer-behavior/factors-affecting-impulse-buying-in-a-retail-store/#comments</comments>
		<pubDate>Sun, 03 Jan 2010 06:19:39 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[amount of time spent in the store]]></category>
		<category><![CDATA[and Customer Activities on In-Store Decision Making]]></category>
		<category><![CDATA[Customer Characteristics]]></category>
		<category><![CDATA[effect of display]]></category>
		<category><![CDATA[Factors affecting Impulse Buying in a Retail Store]]></category>
		<category><![CDATA[factors like use of shopping coupon]]></category>
		<category><![CDATA[gender of the consumer]]></category>
		<category><![CDATA[greater shopping frequency]]></category>
		<category><![CDATA[hedonic category]]></category>
		<category><![CDATA[hedonicity]]></category>
		<category><![CDATA[household size]]></category>
		<category><![CDATA[Impulse Buying]]></category>
		<category><![CDATA[Impulse Purchase]]></category>
		<category><![CDATA[impulse shopping]]></category>
		<category><![CDATA[inter purchase cycle and category Hedonicity]]></category>
		<category><![CDATA[J. Jeffrey Inman]]></category>
		<category><![CDATA[negative interaction between display and category hedonicity]]></category>
		<category><![CDATA[number of aisles being shopped at]]></category>
		<category><![CDATA[paying by check or by credit card instead of cash increases the unplanned behavior of the consumer]]></category>
		<category><![CDATA[POPAI]]></category>
		<category><![CDATA[POPAI data set]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Rosellina Ferraro]]></category>
		<category><![CDATA[Russell S. Winer]]></category>
		<category><![CDATA[store familiarity]]></category>
		<category><![CDATA[The Interplay Among Category Characteristics]]></category>
		<category><![CDATA[Unplanned Buying]]></category>
		<category><![CDATA[unplanned shopping tendency]]></category>
		<category><![CDATA[use of list]]></category>

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		<description><![CDATA[
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Factors affecting Impulse Buying in a Retail Store
 



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The article “The Interplay Among Category Characteristics, Customer Characteristics, and Customer Activities on In-Store Decision Making” by J. Jeffrey Inman, Russell S. Winer, &#38; Rosellina Ferraro, gives some intuitive insights about the effect of various factors on the unplanned behavior of the consumer.
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It proves that where factors [...]]]></description>
		<wfw:commentRss>http://mohit.sewak.in/marketing/consumer-behavior/factors-affecting-impulse-buying-in-a-retail-store/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Making Better Investments at the Base of the Pyramid</title>
		<link>http://mohit.sewak.in/csr/investments-base-of-pyramid/</link>
		<comments>http://mohit.sewak.in/csr/investments-base-of-pyramid/#comments</comments>
		<pubDate>Sun, 13 Dec 2009 17:59:22 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research Review]]></category>
		<category><![CDATA[Base of the Pyramid]]></category>
		<category><![CDATA[BoP]]></category>
		<category><![CDATA[BoP Impact Assessment Framework]]></category>
		<category><![CDATA[BOTTOM OF THE PYRAMID]]></category>
		<category><![CDATA[Du Pont’s]]></category>
		<category><![CDATA[Du Pont’s Pioneer Hi Breed International]]></category>
		<category><![CDATA[Hi Breed International]]></category>
		<category><![CDATA[Making Better Investments at the Base of the Pyramid]]></category>
		<category><![CDATA[PEACE]]></category>
		<category><![CDATA[Vision Spring]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=1001</guid>
		<description><![CDATA[
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Making Better Investments at the 
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Base of the Pyramid
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(Case on Vision Spring, a venture providing vision care to poor)
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&#8211;– By: &#8211; Ted London &#8212;
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The article &#8220;Making Better Investments at the Base of the Pyramid&#8220;, by Ted London, illustrates with example, how better investments can be made at the Bottom/ Base of the Pyramid (BoP), and [...]]]></description>
		<wfw:commentRss>http://mohit.sewak.in/csr/investments-base-of-pyramid/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Relationships Among Brands, Consumers, and Resellers</title>
		<link>http://mohit.sewak.in/marketing/retail-management/brands-consumers-resellers/</link>
		<comments>http://mohit.sewak.in/marketing/retail-management/brands-consumers-resellers/#comments</comments>
		<pubDate>Sun, 13 Dec 2009 17:32:44 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research Review]]></category>
		<category><![CDATA[Retail Management]]></category>
		<category><![CDATA["push" (personal selling)]]></category>
		<category><![CDATA[and Resellers]]></category>
		<category><![CDATA[brand marketing strategy]]></category>
		<category><![CDATA[consumer buying motivations]]></category>
		<category><![CDATA[Consumers]]></category>
		<category><![CDATA[Frederick E. Webster]]></category>
		<category><![CDATA[pledge of support]]></category>
		<category><![CDATA[pull]]></category>
		<category><![CDATA[push]]></category>
		<category><![CDATA[push and pull]]></category>
		<category><![CDATA[trade leverage]]></category>
		<category><![CDATA[Understanding The Relationships Among Brands]]></category>
		<category><![CDATA[value to the consumer]]></category>
		<category><![CDATA[“pull" (mass communication)]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=991</guid>
		<description><![CDATA[.

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Understanding the Relationships Among
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Brands, Consumers, and Resellers 
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&#8212; By: &#8211; Frederick E. Webster, Jr. &#8212;
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The article &#8220;Understanding the Relationships Among Brands, Consumers, and Resellers&#8220;, by Frederick E. Webster, Jr., says that the retailers keep some of this surplus for themselves and pass some onto their end user customers. In sum, retailers and consumers gain, while [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>On the Permanence of Stored Information in the Human Brain</title>
		<link>http://mohit.sewak.in/marketing/consumer-behavior/stored-information-human-brain/</link>
		<comments>http://mohit.sewak.in/marketing/consumer-behavior/stored-information-human-brain/#comments</comments>
		<pubDate>Sun, 13 Dec 2009 17:03:02 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research Review]]></category>
		<category><![CDATA[co-existence along with substitution]]></category>
		<category><![CDATA[Loftus]]></category>
		<category><![CDATA[Loftus and Loftus]]></category>
		<category><![CDATA[On the Permanence of Stored Information in the Human Brain]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=981</guid>
		<description><![CDATA[.
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On the Permanence of Stored Information
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 in the Human Brain
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 &#8212; By: &#8211; Loftus and Loftus &#8212;
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The article &#8220;On the Permanence of Stored Information in the Human Brain&#8220;, by Loftus and Loftus, is very useful in assessing in how to assure consumers retain top-of-mind awareness for a particular brand.
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Article details:
Many people believe that information [...]]]></description>
		<wfw:commentRss>http://mohit.sewak.in/marketing/consumer-behavior/stored-information-human-brain/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Mismanagement of Customer Loyalty</title>
		<link>http://mohit.sewak.in/marketing/crm/mismanaged-customer-loyalty/</link>
		<comments>http://mohit.sewak.in/marketing/crm/mismanaged-customer-loyalty/#comments</comments>
		<pubDate>Sun, 13 Dec 2009 15:19:09 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[CRM]]></category>
		<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research Review]]></category>
		<category><![CDATA[Butterflies]]></category>
		<category><![CDATA[Choosing a Loyalty Strategy]]></category>
		<category><![CDATA[Enjoying Enjoying Butterflies]]></category>
		<category><![CDATA[Frequency]]></category>
		<category><![CDATA[From Measurement to Management]]></category>
		<category><![CDATA[HBR]]></category>
		<category><![CDATA[It costs less to serve loyal customers]]></category>
		<category><![CDATA[July 2002]]></category>
		<category><![CDATA[Knowing When to Lose a Customer]]></category>
		<category><![CDATA[Loyal customers market the company]]></category>
		<category><![CDATA[Loyal customers pay higher prices for the same bundle of goods]]></category>
		<category><![CDATA[Monetary Value Analysis]]></category>
		<category><![CDATA[Recency]]></category>
		<category><![CDATA[RFM]]></category>
		<category><![CDATA[share of the wallet]]></category>
		<category><![CDATA[Smoothing Barnacles]]></category>
		<category><![CDATA[The Mismanagement of Customer Loyalty]]></category>
		<category><![CDATA[True Believers]]></category>
		<category><![CDATA[Turning True Friends into True Believers]]></category>
		<category><![CDATA[V. Kumar]]></category>
		<category><![CDATA[wallet size]]></category>
		<category><![CDATA[Werner Reinartz]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=969</guid>
		<description><![CDATA[.
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The Mismanagement of Customer Loyalty
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&#8212; By: -  Werner Reinartz and V. Kumar &#8212;
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In the article &#8220;Mismanagement of Customer Loyalty&#8220;, by Werner Reinartz and V. Kumar (HBR, July 2002), a U.S. high-tech corporate service provider was studied. After running a CRM scheme for five years, the company was able to determine the profitability of each of [...]]]></description>
		<wfw:commentRss>http://mohit.sewak.in/marketing/crm/mismanaged-customer-loyalty/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Subcultures of Consumption</title>
		<link>http://mohit.sewak.in/marketing/subcultures-of-consumption/</link>
		<comments>http://mohit.sewak.in/marketing/subcultures-of-consumption/#comments</comments>
		<pubDate>Sun, 13 Dec 2009 14:30:51 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research Review]]></category>
		<category><![CDATA[Barrier to entry]]></category>
		<category><![CDATA[Core Values]]></category>
		<category><![CDATA[ethnographic analysis]]></category>
		<category><![CDATA[ethnographic analysis of one subculture of consumption]]></category>
		<category><![CDATA[Ethnography]]></category>
		<category><![CDATA[Ethnography of the New Bikers]]></category>
		<category><![CDATA[Ethos]]></category>
		<category><![CDATA[evolution of motives]]></category>
		<category><![CDATA[experimentation with the biker identity]]></category>
		<category><![CDATA[Harley-Davidson]]></category>
		<category><![CDATA[Harleydom]]></category>
		<category><![CDATA[HDSC]]></category>
		<category><![CDATA[hierarchical social structure]]></category>
		<category><![CDATA[Hierarchy within structure]]></category>
		<category><![CDATA[identification and conformity]]></category>
		<category><![CDATA[idiocultures]]></category>
		<category><![CDATA[James H. Mcalexander]]></category>
		<category><![CDATA[John W. Schouten]]></category>
		<category><![CDATA[Little League baseball teams]]></category>
		<category><![CDATA[Machismo]]></category>
		<category><![CDATA[mastery and internalization]]></category>
		<category><![CDATA[methodological considerations]]></category>
		<category><![CDATA[New Bikers]]></category>
		<category><![CDATA[Personal Freedom]]></category>
		<category><![CDATA[Real Men Wear Black]]></category>
		<category><![CDATA[rituals]]></category>
		<category><![CDATA[shared beliefs and values]]></category>
		<category><![CDATA[Subculture]]></category>
		<category><![CDATA[Subcultures of consumption]]></category>
		<category><![CDATA[symbolic expression]]></category>
		<category><![CDATA[Transformation of Self]]></category>
		<category><![CDATA[unique ethos]]></category>
		<category><![CDATA[unique jargons]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=956</guid>
		<description><![CDATA[.
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Subcultures of Consumption
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Ethnography of the New Bikers
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&#8212; By: -  John W. Schouten, James H. Mcalexander &#8212;
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The article &#8220;Subcultures of Consumption&#8220;, by John W. Schouten, James H. Mcalexander, says that the subculture of consumption  is a distinctive subgroup of society that self-selects on the basis of a shared commitment to a particular product class, brand, or [...]]]></description>
		<wfw:commentRss>http://mohit.sewak.in/marketing/subcultures-of-consumption/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Affective and Cognitive Factors in preferences</title>
		<link>http://mohit.sewak.in/marketing/consumer-behavior/factors-of-preferences/</link>
		<comments>http://mohit.sewak.in/marketing/consumer-behavior/factors-of-preferences/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 16:55:27 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research Review]]></category>
		<category><![CDATA[Affective]]></category>
		<category><![CDATA[Cognitive]]></category>
		<category><![CDATA[Factors in preferences]]></category>
		<category><![CDATA[The headphone experiment]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=763</guid>
		<description><![CDATA[.
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Affective and Cognitive Factors in preferences
 .
 &#8212; Robert Zajonc and Hazel Markus &#8212;
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Food preferences changes from place to place. Humans by birth don’t like chilli pepper. But in the case of Mexicans, they like chilli pepper once they mature. If it is possible to change an innate aversion to something like chili pepper, [...]]]></description>
		<wfw:commentRss>http://mohit.sewak.in/marketing/consumer-behavior/factors-of-preferences/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The Quest for Customer Focus</title>
		<link>http://mohit.sewak.in/research/research-review/the-quest-for-customer-focus/</link>
		<comments>http://mohit.sewak.in/research/research-review/the-quest-for-customer-focus/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 09:58:20 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research Review]]></category>
		<category><![CDATA[Communal Coordination]]></category>
		<category><![CDATA[Continental Airlines]]></category>
		<category><![CDATA[Customer Focus]]></category>
		<category><![CDATA[Harvard Business Review]]></category>
		<category><![CDATA[Integral Coordination]]></category>
		<category><![CDATA[RBC]]></category>
		<category><![CDATA[Royal Bank of Canada]]></category>
		<category><![CDATA[Serial Coordination]]></category>
		<category><![CDATA[Symbiotic Coordination]]></category>
		<category><![CDATA[The Quest]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=743</guid>
		<description><![CDATA[.
The Quest for Customer Focus
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&#8212; Ranjay Gulati, James B. Oldroyd (Harvard Business Review, April 2005) &#8212;

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Getting closer to customers is not just a matter of installing a better CRM system or of finding a more effective way to measure and increase customer satisfaction levels. Tools and technology are important. But they&#8217;re not enough.
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Example of Continental [...]]]></description>
		<wfw:commentRss>http://mohit.sewak.in/research/research-review/the-quest-for-customer-focus/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When Customers Get Clever</title>
		<link>http://mohit.sewak.in/research/research-review/clever-customers/</link>
		<comments>http://mohit.sewak.in/research/research-review/clever-customers/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 09:39:05 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research Review]]></category>
		<category><![CDATA[Clever customer]]></category>
		<category><![CDATA[Creative Customers]]></category>
		<category><![CDATA[Lead users]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=739</guid>
		<description><![CDATA[.
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When Customers Get Clever&#8230;
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&#8212; Pierre R. Berthona, Leyland F. Pittb, Ian McCarthyb, Steven M. Kates &#8212;

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Companies have always been on their toes dealing with clever customers. There are different strategies how to best use these clever customers to enhance the value of the brand, but before understanding these strategies, we have to understand the different [...]]]></description>
		<wfw:commentRss>http://mohit.sewak.in/research/research-review/clever-customers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hybrid Messages: Beyond Advertising and Publicity</title>
		<link>http://mohit.sewak.in/research/research-review/hybrid-messages/</link>
		<comments>http://mohit.sewak.in/research/research-review/hybrid-messages/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 09:06:33 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research Review]]></category>
		<category><![CDATA[Attribution theory]]></category>
		<category><![CDATA[Beyond Advertising and Publicity]]></category>
		<category><![CDATA[Classical conditioning]]></category>
		<category><![CDATA[Emergent Hybrids]]></category>
		<category><![CDATA[Established hybrids]]></category>
		<category><![CDATA[Hybrid Messages]]></category>
		<category><![CDATA[Modeling]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Product placement]]></category>
		<category><![CDATA[Program length commercial]]></category>
		<category><![CDATA[Program tie-in]]></category>
		<category><![CDATA[Public Policy Issues]]></category>
		<category><![CDATA[Recall]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=731</guid>
		<description><![CDATA[.
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Beyond Advertising and Publicity:  Hybrid Messages and Public Policy Issues
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&#8212; Dr. Siva K. Balasubramanian &#8212;

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The article &#8220;Beyond Advertising and Publicity&#8221; by Dr. Siva K. Balasubramanian (Assosciate Professor of Marketing, Southern Illinois University; Professor of Consumer Behavior, Great Lakes Institute of Management, Chennai), observes that Organizations generally rely on two forms of non-personal communications, namely [...]]]></description>
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		<slash:comments>0</slash:comments>
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