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	<title>Mohit Sewak &#187; Web Analytics</title>
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	<link>http://mohit.sewak.in</link>
	<description>Gold Medalist (Marketing), Silver Medalist (Finance), Silver Medalist (PGPM)</description>
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		<title>What lies in the Future for Web Analytics</title>
		<link>http://mohit.sewak.in/analytics-and-consulting/web-analytics/the-future-of-web-analytics/</link>
		<comments>http://mohit.sewak.in/analytics-and-consulting/web-analytics/the-future-of-web-analytics/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 14:09:46 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Analytics and Consulting]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Database Marketing]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[Advanced Customer Retention]]></category>
		<category><![CDATA[Advanced data creation]]></category>
		<category><![CDATA[Cost per click]]></category>
		<category><![CDATA[CPC]]></category>
		<category><![CDATA[Dynamic ad sense]]></category>
		<category><![CDATA[Future of Web Analytics]]></category>
		<category><![CDATA[lifetime user margin]]></category>
		<category><![CDATA[lifetime visitor value]]></category>
		<category><![CDATA[Potential is Unlimited]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Price per Click]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=106</guid>
		<description><![CDATA[_
_
&#8220;Potential is Unlimited&#8221;
&#8212;&#8211;Jack Welch&#8212;-
_

As has been rightly said by GE&#8217;s former CEO &#8220;Potential is Unlimited&#8221;, and that is exactly the case with the possibilities present for Web Analytics. Although many unbelievable things can happen with the use of Web Analytics, but we will here cover only those for which research is undergoing, and products based on these researches will [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Success Stories with Web Analytics (using SCL Net Insight)</title>
		<link>http://mohit.sewak.in/analytics-and-consulting/web-analytics-success-stories/</link>
		<comments>http://mohit.sewak.in/analytics-and-consulting/web-analytics-success-stories/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 13:57:38 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Analytics and Consulting]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Database Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[Fairchild Semiconductor]]></category>
		<category><![CDATA[Old Mutual]]></category>
		<category><![CDATA[Success Stories]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=101</guid>
		<description><![CDATA[

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1. Old Mutual
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_
About The Company
•Old Mutual plc is  an international financial services group of worth £3.8 billion
•Providing life assurance, institutional and retail asset management, banking and general insurance operations
The Challenge
•Earlier Web Analytics solution was limited to fixed monthly reports
•Limited insight into products and services favored by their customers was available
•Much effort was required with developers [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Features Provided by Unica&#8217;s Affinium Net Insight</title>
		<link>http://mohit.sewak.in/analytics-and-consulting/unica-affinium-net-insight/</link>
		<comments>http://mohit.sewak.in/analytics-and-consulting/unica-affinium-net-insight/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 13:33:40 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Analytics and Consulting]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Database Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[Product Features]]></category>
		<category><![CDATA[SCL Analytics]]></category>
		<category><![CDATA[Unica's Affinium Net Insight]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=92</guid>
		<description><![CDATA[ 
 
_

Setup custom dashboards for the key users of analytics data focused on their current goals


 

 Custom Dashboard

Perform new analyses on historical data for seasonal trends


Drag, Drop, and Drill, Drill, Drill Down


Simultaneous n Real time filters on different dimensions even on historical  data


Correlate Data (Sort, Switch Order by drag n drop)


Several Comparisons [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>SCL Analytics and Unica&#8217;s Affinium NetInsight</title>
		<link>http://mohit.sewak.in/analytics-and-consulting/scl-analytics/</link>
		<comments>http://mohit.sewak.in/analytics-and-consulting/scl-analytics/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 13:09:32 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Analytics and Consulting]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Database Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[Optimizing web experience]]></category>
		<category><![CDATA[SCL Analytics]]></category>
		<category><![CDATA[Unica's Affinium NetInsight]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=82</guid>
		<description><![CDATA[ 
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SCL Analytics

SCL Analytics is a division of Scientific Computers Limited based in the UK
SCL Analytics is the sole distributor of Unica Affinium NetInsight software in the UK, Ireland and Scandinavia.
Expertise in delivery of web analytics, training and consultancy


_
_
Unica

Proclaimed market leader in Enterprise Marketing Management (EMM)
Top rankings by industry analysts
Operations in North America, Europe, Asia, [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>How to chose a Web Analytics Vendor for your business?</title>
		<link>http://mohit.sewak.in/analytics-and-consulting/web-analytics-vendor-selection/</link>
		<comments>http://mohit.sewak.in/analytics-and-consulting/web-analytics-vendor-selection/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 12:45:51 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Analytics and Consulting]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Database Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[Vendor Analysis]]></category>
		<category><![CDATA[Vendor Evaluation Metrics]]></category>
		<category><![CDATA[Vendor Selection Process]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=69</guid>
		<description><![CDATA[_
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Factors that you should consider before choosing a Web Analytics Vendor: -
_
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Vendor Evaluation Metrics: -
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Vendor Risk Profile: -
_
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Other Factors that can influence the choice of the vendor: -
_
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Business Conversion Process: -
•Acquiring Prospects

•Marketing Resource Management
•Ad Campaign Management
•Campaign KPIs &#38; Reports
•Unique Visitors by ad
•Conversion Rates
•Value / ROI
•Geo Analysis

•Engage &#38; Convert Prospects, Real Time Sites advertising, Re-Marketing  e-mails etc.

Conversion KPIs &#38; [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Players in Web Analytics</title>
		<link>http://mohit.sewak.in/analytics-and-consulting/players-in-web-analytics/</link>
		<comments>http://mohit.sewak.in/analytics-and-consulting/players-in-web-analytics/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 12:10:39 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Analytics and Consulting]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Database Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[AT Internet]]></category>
		<category><![CDATA[choosing]]></category>
		<category><![CDATA[Coremetrics]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Nedstat]]></category>
		<category><![CDATA[Omniture]]></category>
		<category><![CDATA[Search Engine Strategies]]></category>
		<category><![CDATA[Unica]]></category>
		<category><![CDATA[Web Analytics Partner]]></category>
		<category><![CDATA[Webtrends]]></category>
		<category><![CDATA[Yahoo! Web Analytics]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=56</guid>
		<description><![CDATA[_
_
The Major players that exists in this Market are: -

Omniture
Nedstat
Webtrends
Unica
Coremetrics
Yahoo! Web Analytics
Google Analytics
AT Internet

Future player to flex its muscles in the market: &#8211; Microsoft Analytics
_
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Chronological Development of Web Analytics Market: -
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Relative position of all existing players in the Market: -
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Search Engine Strategies of Each Major Player: -

 
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]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What is Web Analytics</title>
		<link>http://mohit.sewak.in/analytics-and-consulting/what-is-web-analytics/</link>
		<comments>http://mohit.sewak.in/analytics-and-consulting/what-is-web-analytics/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 20:48:28 +0000</pubDate>
		<dc:creator>Mohit Sewak</dc:creator>
				<category><![CDATA[Analytics and Consulting]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Database Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Cost per click]]></category>
		<category><![CDATA[Google ad-sense]]></category>
		<category><![CDATA[user profiling]]></category>
		<category><![CDATA[Web Analysis]]></category>

		<guid isPermaLink="false">http://mohit.sewak.in/?p=22</guid>
		<description><![CDATA[

Ever wondered how you get to see only those advertisements when you visit any website (with google ad-sense installed) that you are interested in?



Is it that everyone likes the same products that you like, or is it that google knows what product category you are interested in?

 Its no brainer right?,  its the second option, [...]]]></description>
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		<slash:comments>0</slash:comments>
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