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“Potential is Unlimited”

—–Jack Welch—-

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As has been rightly said by GE’s former CEO “Potential is Unlimited”, and that is exactly the case with the possibilities present for Web Analytics. Although many unbelievable things can happen with the use of Web Analytics, but we will here cover only those for which research is undergoing, and products based on these researches will be in the market in the near future.

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• (Price per Click) PPC/ CPC (Cost per Click) to be converted to cost for “lifetime visitor value” or “lifetime user margin”
• Dynamic ad sense- ads to change their placement and size for every user- even change contents dynamically from the companies website.
• Advanced Customer Retention- the reasons for the customers not coming back will be analyzed, and automated product recommendations will be sent.
• Advanced data creation- user search words will be analyzed, and cross checked with the profile, and segment database to come out with his future search options, and the data will be created on the go before he wants it.

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Download Complete Power Point Presentation (2.1MB) on Analytics (& Web Analytics including SCL Analytics).

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1. Old Mutual

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About The Company

•Old Mutual plc is  an international financial services group of worth £3.8 billion

•Providing life assurance, institutional and retail asset management, banking and general insurance operations

The Challenge

•Earlier Web Analytics solution was limited to fixed monthly reports

•Limited insight into products and services favored by their customers was available

•Much effort was required with developers for custom reporting

The Results

Demographic Online Behavior

1.Tracking users by their clickstreams

2.Identifying if there are any demographic patterns in their site usage

Content Usage

1.Providing Old Mutual with each of their internet visitor’s clickstream paths, including their preferred and most-frequently used content and stores all of this information in the NetTracker web data warehouse

2.Allowing Old Mutual to extract online behavior data from the web data warehouse and integrate it with sales lead data

3.Analyzing and improving Intranet content usage by employees.

Site Usability

1.Identifying the problems in site usage. For Ex: problem in search option was identified and solved

Others

1.Tracking responses on banner ads as well as other ad campaigns

2.Revealing the repeat visitor behavior

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2. Fairchild Semiconductor

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About The Company

•Fairchild is leading player in Semiconductor industry

The Challenge

•To analyze web site traffic for each line of semiconductor chip and the success of ad campaigns

•To determine how to continue site development such as discovering viewer patterns and analyzing which features keep visitors the longest, draw the most attention, work well and suit the needs of the majority

•To analyze site performance and view reports across the country

The Results

Analyzing Ad Campaigns

1.By using a unique URL within each print ad, number of visitors attributable to that ad via their entry page can be tracked.

2.By analyzing clickstreams and custom reports  it is possible not only driving visitors to the site, but making them complete a desired action

Content Usage & Visitor Segmentation

1.Tracking each web page within their specific product lines

2.Measuring the site’s effectiveness  by viewing who is coming and if they are already targeted

3.Conducting user study of the site to see how long people stay and what they are interested in

Others

1.Assisting in web site development such as which HTML code is best suitable

2.Tracking how visitors enter from a search engine like Yahoo! and whether links to the home page or farther into the site are more successful in drawing and keeping traffic  high

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